By Spencer Brown 

Brett Gosper IRB Chief Executive Bill Beaumont RFU Chairman and Debbie Jevans England Rugby 2015 chief executive with the Webb Ellis Cup ©Getty ImagesEngland Rugby 2015 has launched an international marketing campaign ahead of next week's highly-anticipated tickets release for the Rugby World Cup.  

The campaign carries the strap-line "Too Big To Miss" and includes a publicity video directed by Peter Cattaneo - director of The Full Monty - and starring Game of Thrones actor Charles Dance.

It also includes appearances from a host of current and retired international rugby players, including Joe Launchbury, George North, Adam Jones, Scott Quinnell, Ian McGeechan and Martin Johnson, captain of the England team when they lifted the World Cup in Australia in 2003.

Groundsmen, referees, kit men and mascots also appear.

Up to one million tickets for the tournament are due to go on general sale on September 12, and an application window will be open until September 29.

Fans can apply for up to four tickets for each match, and will be notified of their successful allocation in October.

More details can be found here.

Another element of the campaign includes a world-record attempt at Twickenham Stadium on September 12, when England Rugby 2015 will try to stage the world's largest scrum.

The six-week tournament is scheduled to begin in September next year, and will comprise of 48 games in 11 different host cities.

Over a third of the games will be held in London - either at Twickenham, Wembley or the Olympic Stadium - but Newcastle, Leeds, Manchester, Birmingham, Milton Keynes, Leicester, Gloucester, Exeter, Brighton and Cardiff will also host matches.

England Rugby 2015 is expecting more than two million live spectators, and this campaign kick-starts their extensive marketing process.

Actor Charles Dance stars in the official video released today by England 2015 to help publicise tickets going on sale next week ©England 2015Actor Charles Dance stars in the official video released today by England 2015 to help publicise tickets going on sale next week ©England 2015

Debbie Jevans, chief executive of England 2015, said: "We are excited to launch the ticketing campaign and begin the build-up to tickets going on sale for the Rugby World Cup 2015.

"Up to one million tickets will go on sale from September 12, offering the opportunity to be part of one of the world's biggest sporting events, and watch the best players in the world compete for rugby's top prize.

"Tickets are at a range of prices starting at £7 ($11.70/€9) for children and £15 ($25/€19) for adults and we look forward to welcoming everyone to the event next year."

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