Olympic Council of Malaysia President Prince Imran has "survived" pouring a bucket of ice-cold water over his head - all in the name of charity.
Prince Imran, who is also President of the Commonwealth Games Federation, is the latest in a growing list of high-profile people to take part in the ALS Ice Bucket Challenge.
It is intended to promote awareness and raise money for amyotrophic lateral sclerosis.
The video of Prince Imran pouring a bucket of water over his head has been posted on to Facebook.
To see the video, click here.
Prince Imran, nominated for the challenge by his wife Nora, nominated three other people to brave the ice.
Making his choices before pouring the water over him, "just in case I'm too frozen", he nominated his son Tarrant, his niece Myra and her husband James.
"Also I think every NOC (National Olympic Committee) and CGA (Commonwealth Games Association) President should do it," he added.
He was cheered and applauded by a small watching crowd after completing the challenge, which has gone viral on social media with everyone from David Beckham to Bill Gates taking part in it.