Financial giants Deloitte have been unveiled as the Official Professional Services partner for the Singapore 2015 Southeast Asian (SEA) Games.
Deloitte, one of the world's "Big Four" professional services firms, is now the third Tier One sponsor for the region's most prestigious multi-sport Games, first held in Bangkok in 1959.
They are following in the footsteps of other sponsors, such as Singaporean telecommunications company SingTel and supermarket chain NTUC FairPrice and the FairPrice Foundation, unveiled earlier this year.
It is hoped Deloitte will build upon their expertise in supporting other sporting events such as the Vancouver 2010 and London 2012 Olympic Games, as well as the inaugural Summer Youth Olympics, also held in Singapore, in 2010.
"We are honoured to be appointed the Official Professional Services Partner for the 28th SEA Games," said Chaly Mah, chairman of Deloitte Singapore and chief executive of Deloitte Southeast Asia.
"We believe that we will have a strong and enduring partnership because of our common values, including our commitment to excellence in delivery, spirit of innovation and desire to contribute positively to our community."
Among other sporting innovations already pioneered by the company is the "Deloitte Ignite" programme, in which employment opportunities, both full-time and part-time, are provided to national athletes to help them develop their future careers alongside their sporting ones.
Such employees include Derek Wong, Singapore's current top badminton player and Commonwealth Games silver and bronze medallist, and netballer Suhailah Binte Kariman.
This also showcases Deloitte's diversity, it is claimed, allowing employees who are athletes and non-athletes alike to interact and share with each other different unique skills, mindsets and experiences that are "mutually enriching and build a great team spirit".
Deloitte will continue this line of work with regard to the SEA Games, offering a flexible range of skills across a number of different operational areas as well as contributing, through volunteering, to the goal of building a truly memorable Games for Singaporeans and regional visitors, and a legacy long after their conclusion.
"Deloitte has been involved in sports locally and globally," said Richard Seow, chairman of the Sponsorship and Marketing Advisory Sub-Committee at Singapore 2015.
"They have very good knowledge of sport and have the passion for it.
"We are pleased to partner them as they not only help us during pre-Games and Games time, but also to build a legacy where all of us, sporting fraternity and sponsors, can learn and up the benchmark in organising sporting events.
"With Deloitte onboard, we have officially surpassed our halfway mark of target sponsorship amount for these 28th SEA Games."
The Games are due to take place from June 5 to 16, with 36 sports to be showcased, including 24 that are also on the Olympic programme.
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