Krow communications has been appointed Official Provider of the British Olympic Association (BOA) in the latest commercial appointment since the arrival of BOA chief executive Bill Sweeney last October.
A "creative and independent" London-based communications agency founded in 2005 by Barry Cook, John Quarrey, Malcolm White and Nick Hastings, krow are currently ranked in 20th position in the Campaign Top 100 Agencies list, and boast other clients including Fiat, Virgin Trains and Paypal.
As Official Provider of Strategic Marketing Communications, they will work with the BOA in the build-up to the Rio 2016 Olympic Games, where Great Britain will be looking to match their 65-medal haul from London 2012, which put them in third place on the medals table.
"Following on from London 2012 and the Olympic Winter Games in Sochi earlier in the year, we have seen Team GB really come into its own as a well-known and well-loved brand," said BOA head of marketing, Leah Davis.
"With Rio on the horizon, now is the right time to look at how we capture that excitement and build our fan base for 2016.
"We are coming from a strong position - we are the fourth biggest sports brand on Facebook in the UK.
"We were really impressed by krow's approach on how they could support us in developing a long-term brand communications strategy for Team GB to grow our fanbase and strengthen our brand."
Barry Cook, one of the four founders of krow, added: "We are incredibly excited be involved with what must be one of the few brands in the UK that can claim almost universal regard in the eyes of the British public.
"We will be putting all of our efforts into helping to develop a powerful communications programme that will support Team GB."
The announcement marks the second major commercial deal achieved since Sweeney, the former head of business development at Puma, took over as BOA chief executive last October as a replacement for Andy Hunt.
Last month Fitness First, one of the largest global health brands in the world, was appointed the BOA's Official Fitness Partner.
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June 2014: Fitness First appointed partner of BOA to boost performance on road to Rio 2016
October 2013: British Olympic Association appoints top Puma executive as new chief executive