By Duncan Mackay

Telecommunications company SingTel have signed a multi-million dollar deal to sponsor next year's Southeat Asian Games ©Singaore 2015Singaporean telecommunications company SingTel has signed a multi-million dollar deal to become a sponsor the 2015 Southeast Asian (SEA) Games in the country.

The SGD$15m (£7 million/$12 million/€9 million) is the biggest deal signed so far by Games organisers and the second major announcement this week after supermarket chain NTUC FairPrice and the FairPrice Foundation pledged SGD$5 million (£2.5 million/$4 million/€3 million) to the event.

Singapore 2015 claimed the sponsorship covers next-generation multimedia solutions and technological infrastructure of which SGD$3m (£1.5 million/$2.5 million/€1.75 million) will be assigned to services like wifi, and high speed internet and mobile services. 

"This timely partnership will not only allow us to capture, interpret and co-create compelling shareable content but will allow the Games to leverage on their comprehensive portfolio of service, that is ever so critical in today's working environment," said Richard Seow, chairman of the sponsorship and marketing advisory sub-committee of Singapore 2015.

More than 7,000 athletes and officials from 11 Southeast Asian nations across 36 sports are expected to compete in the event, the first time they will have been held in Singapore for 22 years.

Telecommunications company SingTel are a major supporter of big events in Singapore, including the annual Formula One race ©Getty ImagesTelecommunications company SingTel are a major supporter of big events in Singapore, including the annual Formula One race ©Getty Images

"It is our priority to provide next-generation multimedia services for major sporting events in Singapore, such as the inaugural [2010] Youth Olympic Games and Formula One," said Yuen Kuan Moon, the chief executive of Consumer Singapore for SingTel.

"We are pleased to be the Official Multimedia Partner for the SEA Games next year, especially when Singapore will be celebrating its 50th birthday."

As part of the sponsorship deal, SingTel will also be organising a series of activities to engage the community and rally Singaporean's support for the country's athletes.

It will lend its next-generation multimedia capabilities to enhance the series of roadshows, school engagements and public activities in the lead up to the region's biggest multi-sport event.

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