Jason Brautigam is set to take the role of chief executive at British Dressage following the departure of Amanda Bond next month.
Bond has held the role since 2008 and led the Great British team to its first Olympic dressage medals with team gold at London 2012, as well as individual gold for Charlotte Dujardin and individual bronze for Laura Bechtolsheimer.
Brautigam comes in to the new role on the back of a vast wealth of experience in management and marketing.
He has been running his own marketing communications consultancy business for the past two years, with clients including Goodwood Racecourse, Arena Racing Company and York Racecourse.
Prior to that, he was the managing director for Totepool, responsible for Tote betting at all 60 racecourses in the UK, with total turnover of £410 million ($689.6 million/€503.5 million).
Before his role with Tote, Jason was head of sales and marketing at Ascot Racecourse.
Following his appoint Brautigam said: "I'm delighted to be appointed Chief Executive for British Dressage and really looking forward to joining the team.
"These are exciting times for the sport.
"There's a great opportunity to capitalise on the recent success of British riders to promote dressage to a wider audience and attract new supporters, whether as competitors, spectators or sponsors.
"Although most of my career has been spent in horseracing to date, I will aim to bring some of the commercial knowledge gained elsewhere in the equestrian world to help British Dressage achieve its full potential.
"I'm relishing the prospect of taking over the reins in June and wish Amanda all the best in her new role."
Penny Pollard, chairman of British Dressage added: "I'm thrilled that Jason is joining us.
"The Board and management team were involved and we were unanimous in agreeing that Jason was the one for the role.
"We're looking forward to harnessing the skills he brings to British Dressage, particularly his strong commercial background."
Bruigam, 42,is due take over the new role on June 9 giving and there will be short hand-over period between himself and Bond.
He will work from the British Dressage headquarters in Meriden.
March 2014: British Dressage chief executive Bond leaving for Hong Kong Jockey Club