Vero, which picked up a new contract with UEFA earlier this year and has previously worked with Rio 2016 and Pyeongchang 2018 as well as Qatar's campaign to host the 2022 FIFA World Cup, will liaise with sports media across the globe to promote triathlon's international governing body.

It also currently works with the International Cycling Union after being involved in the election campaign which saw Brian Cookson replace Pat McQuaid as President in a hotly-contested election last year. 

The firm will also work to strengthen the ITU's social media platforms, while helping to develop a digital media strategy to boost public engagement internationally.

"We are very pleased to appoint Vero as our communications partner and we look forward to working with them to further develop our international communications strategy," Marisol Casado, President of the ITU and an International Olympic Committee (IOC) Member, said.

"Since triathlon joined the Olympic programme at Sydney 2000, the sport has grown in popularity around the world.

"ITU is immensely proud of triathlon's Olympic and Paralympic status and we look forward to continuing the sport's development internationally and engaging new participants and fans.

"With Vero's proven expertise in international sport, combined with the work of the ITU team, we know we have a very strong group to help us grow our communications and engagement over the coming years."

Lee, Vero's chairman, also welcomed the appointment.

"The federation has a real ambition to harness the appeal of triathlon in existing markets and spread the message of the sport to new parts of the world," he said.

"ITU has a very positive story to tell and our role will be to help ensure that this story is communicated effectively to international sporting stakeholders, media and fans."

Contact the writer of this story at [email protected]


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