The news, announced during UEFA's Ordinary Congress in the Kazakhstan city of Astana, comes just weeks after the appointment of former CNN reporter Pedro Pinto as UEFA President Michel Platini's chief of press.

Lee, founder of Vero in 2006, was the director of communications and public affairs for UEFA between 2000 and 2004, before leaving to join London 2012 where he was involved in the successful bid for the Olympics and Paralympics. 

He first made his name as communications director of the Premier League, before joining UEFA in 2000.

Mike Lee (left) speaking at the World Rugby Conference in Dublin last November
©Getty Images



At an interesting time for UEFA following the action-packed Congress in Astana, it can be assumed that Lee will be advising over areas including the implementation of Financial Fair Play rules, together with the new - but already widely derided - "League of Nations" international competition.

A Vero statement today added the company would "provide strategic communications support on key issues and the promotion of major milestones in the European football calendar".

Lee added: "With an evolving European football landscape, UEFA is playing a key role in shaping the future and we are delighted to be joining the team to help develop and deliver effective communications to stakeholders and the international media."

Similar views were expressed by Pinto.

"On behalf of European football UEFA is implementing important new initiatives such as Financial Fair Play and is further promoting our national team and club competitions," he said.

"We therefore welcome the support of Vero to help us strengthen our communications in these areas."

Contact the writer of this story at nick.butler@insidethegames


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