By Gary Anderson

January 24 - Scott James is one of two Australian winter Olympians involved in a new campaign launched by Samsung ©Getty ImagesAustralian Olympians Alex Pullin and Scott James have taken part in a new campaign launched by Samsung Electronics Australia called Design Your Moment, which sees the Sochi 2014 competitors collaborate with a music producer and graffiti artist in the build-up to next month's Winter Olympics.

Snowboarder Pullin has worked with music producer Sampology to create a track called Show Me, which is designed to motivate him as he aims for an Olympic medal in Sochi.

Graffiti artist Vexta has painted an eagle in a Melbourne laneway that signifies the sensation of flying, which halfpipe snowboarder Scott James hopes will inspire him to glory next month.

Australian fans can download Vexta's artwork and use it as a screensaver on their Samsung Galaxy Note 3 via selected Telstra stores throughout the country.

Samsung has also re-launched its Samsung Stadium app, featuring comedic sports commentators Roy Slaven and HG Nelson who will also feature in a television programme on broadcaster Network Ten for the Sochi 2014 Olympic Winter Games.

The re-introduction of the Samsung Stadium app follows on from its success during last year's British and Irish Lions tour, according to Samsung.

Roy and HG's Russian Revolution @ Samsung Stadium will be produced by Network Ten and will also be available on the Samsung Stadium app after it goes to air.

The pair will also record a show - Ice Stream - each night, which will also be available on the app.

The new app services will be supported by a media campaign across outdoor, broadcast and digital outlets and together with Network Ten; Samsung says it will extend the broadcasting of Sochi 2014 on Twitter using its new Twitter Amplify service.

Alex Pullin will be hoping to add an Olympic medal to his two World Championships in Sochi ©Getty Images Alex Pullin will be hoping to add an Olympic medal to his two World Championships in Sochi ©Getty Images
























"Following the success of Samsung Stadium for the Lions series, and our nation's love of Roy and HG, it seemed only fitting that we bring these iconic commentators back for the Sochi 2014 Olympic Winter Games," said Arno Lenior of Samsung.

"Samsung is very proud to be a worldwide partner of the Olympic Games in the wireless communications equipment category.

"We believe that the Olympic spirit can move people to greatness.

"Through this campaign, we hope to bring Aussies closer to the Games in engaging and creative ways so they can connect with inspirational athletes, innovative technology and exciting, interactive experiences."

Pullin competed at Vancouver 2010 where he finished 17th in the snowboard cross event followed by two World Championship titles in 2011 and 2013.

For more information on his collaboration with Sampology click here.

James was the youngest member of Australia's Winter Olympic squad at Vancouver 2010 - aged 15 - and will be looking to improve on his 21st place finish in the snowboard halfpipe competition.

For more information on his collaboration with graffiti artist Vexta click here.

Australia will head to Sochi 2014 next month with a 60-strong squad.

Contact the writer of this story at [email protected]


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