By Paul Osborne

Eurosport will continue to broadcast the French Open after new deal with the FFT ©Getty ImagesNovember 26 - The Eurosport Group has entered a new long-term deal with the Fédération Française de Tennis (FFT) securing the pan-European coverage of Rolland Garros - the French Open Grand Slam - until 2021.

The agreement, brokered by the international media rights agency MP&Silva, covers both television and digital rights across all of Eurosport's European territories, excluding host country France.

It also grants Eurosport exclusive Pay TV rights across Europe and comprises all rights in 13 key markets, in particular in Italy and Spain.

Talking about the partnership, Jean Thierry Augustin, chief executive of the Eurosport Group, described himself as "really happy we've strengthened our partnership with the FFT.

He added that: "We have now taken it to a whole new level, both in length, until 2021, and intensity, with additional rights.

"I'm particularly delighted that we now hold full rights in Spain.

"Tennis is part of our DNA attracting millions.

"Our live coverage of Roland Garros alone reaches more than 60 million viewers each year on Eurosport and Eurosport 2."

The French Open will continue to be extensively covered on television channels Eurosport and Eurosport 2, as well as available on PC, mobile, tablets and connected TV via Eurosport Player, Eurosport's online television service.

Subscribers to Eurosport Player will continue to benefit from an ever-improved live multi-court service.

Spain's Rafael Nadal has dominated the French Open in recent years winning the men's singles title on eight of the last nine occasions ©Getty ImagesSpain's Rafael Nadal has dominated the French Open in recent years winning the men's singles title on eight of the last nine occasions ©Getty Images

Michel Grach, director of media and sponsorship at the FTT, said: "Eurosport is a key partner for us.

"Eurosport's experience and top quality live coverage of the past 25 editions of Roland Garros contributes hugely to the international fame of our tournament.

"We can all expect an exciting edition in 2014 and we look forward to attracting massive audiences again in Europe."

This new deal ensures that Eurosport continues to hold the rights for three of the four Grand Slams each year with deals running with the Australian Open until 2016 and the US Open until 2017.

Peter Hutton, joint chief executive of MP&Silva, said that he was delighted to be able to announce the new agreement and believes the deal will help increase the profile of the French Open.

"We are very proud of our long term partnership with the French Tennis Federation, and delighted to be able to announce this new agreement with Eurosport.

"We are determined to further grow the visibility and profile of Roland Garros and this is a very significant step along the way, given Eurosport's commitment to the event and to the sport".

Contact the writer of this story at paul.os[email protected]

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