The deal, launched by double Paralympic champion David Eng, world champion hurdler Perdita Felicien, Olympic bronze medallist Mark Oldershaw and national marathon record holder Lanni Marchant, will see the food retailer provide food for the more than 7,000 athletes and 20,000 volunteers at the Games.

"As Canada's largest grocery retailer, Loblaw is a perfect fit for the Toronto 2015 Games," Organising Committee chief executive Ian Troop said.

"Along with its national reputation for providing consumers with high-quality, affordably priced nutritious food choices, the company also has deep roots in our communities and is committed to making them better places to live.

"Our vision for the 'People's Games' is similar: we want to bring people together, make our communities stronger and encourage Ontarians of all ages, especially our youth, to lead healthy, active lives."

Loblaw announced the partnership with Toronto 2015 at its Maple Leaf Gardens store with the help of Pan and Parapan American athletes

Loblaw now joins the likes of CIBC, Chevrolet Canada, CISCO and Cirque du Soleil as part of the Toronto 2015 sponsor family.

"Supporting the nutritional health and performance of the almost 7,500 athletes attending the Games as well as the 20,000 volunteers is an extension of our consumer purpose to help Canadians live life well," Uwe Stueckmann, Loblaw's senior vice-president of marketing, said.

"At Loblaw we strive to be the number one nutrition and health destination for the more than 14 million Canadians who shop at our stores every week, and are excited to do our part in helping athletes at the Toronto 2015 Pan Am/Parapan Am Games reach their full potential."

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