November 6 - Adidas' first ever Canadian Olympic team high performance collection of apparel and footwear has been unveiled today by retailer Sport Chek.
Sport Chek is the Official Sports Store of Canada's Olympic team and, after announcing the ground breaking partnership with Adidas and the Canadian Olympic team several months ago, unveiled the 170 item collection to the public for the first time today.
"This is the most accessible and highest performance line of Olympic clothing that Canadians have ever seen," said Michael Medline, President of Canadian Tire Sports and Sport Chek.
"We are so proud to partner with Adidas and Canada's Olympic team to provide performance apparel and bring this entire collection to Canadians and athletes at 170 Sport Chek locations across the country."
The Olympic-branded collection includes Terrex boots, compression shorts, stretch primaloft jackets, Techfit short sleeve tops, an ultimate three-Stripe fleece full zip hoody as well as socks, gloves, sandals, sports bras and base layers.
Also in the collection are the all new Adipure Crazy Quick running shoes that Canadian medallists will be wearing on the podium at Sochi 2014.
The Collection, which is being marketed by seven of Canada's Olympic hopefuls, including Chris Del Bosco, Erik Guay, Charles Hamelin, Kaillie Humphries, Meaghan Mikkelson, Jon Montgomery and Maëlle Ricker, is claimed to appeal to athletes training at all levels within sport.
"We are thrilled to launch the adidas Canadian Olympic team high performance collection today with our partners – the Canadian Olympic Committee and Sport Chek," said Jim Gabel, President of Adidas Group Canada.
"As we approach the Sochi 2014 Olympic Winter Games, and athletic training kicks into high gear, we are proud to provide Canadian athletes at all levels with apparel and footwear that will enhance their performance."
The collection is now available in Sport Chek stores across Canada and online at SportChek.ca.
"This clothing was designed specifically to inspire athletes with performance apparel whether they are training for the Games, competing locally or cheering from hometowns across Canada," said Marcel Aubut, President of the Canadian Olympic Committee.
"Arming our athletes with the best possible training attire is paramount to achieving athletic success, and it is great to see this high level of support for sport in our country."
Contact the writer of this story at [email protected]
October 2013: Hudson's Bay-designed Canada kit for Sochi 2014 unveiled
October 2013: Canadian Olympic team urged to incorporate gay solidarity rainbow flags on Sochi 2014 kit
September 2013: Olympic champion skier Bilodeau launches Canadian Red Mittens campaign ahead of Sochi 2014
June 2013: Canadian Olympic champions among athletes to receive Adidas sponsorship ahead of Sochi 2014
May 2013: Canada hopes red sunglasses will prove as popular as red mittens