Organisers are encouraging fans to snap up tickets in advance to avoid disappointment and queues, as well as to save money for the event taking place in the United Arab Emirate city on November 29 and 30.

More than100,000 spectators are expected to flock to the 50,000 7he Sevens Stadium over the two days.

This year will see the introduction of a designated family entrance and mobile childcare company, Creche Out will provide top class crèche facilities for toddlers and children up to eight-years-old.

There are 2,000 seats set aside in the Air BP stand for parents and their children, and entertainment at this year's event will include HSBC World of Sport, face painting and bouncy castles.

"We are very proud of our reputation as a great event for families – with a designated family entrance, 2000 seats set aside in the Air BP family stand, improved crèche facilities and entertainment for children throughout the day," said Gary Chapman, President of group services and data at the Emirates Group.

"Interest in the Emirates Dubai Rugby Sevens just grows and grows, and every year it becomes more popular, not just in Dubai, but with visitors from all over the world.

"It is a great showcase for Dubai, a fantastic sporting occasion with the world's top players on show, and it's always a wonderful atmosphere.

"There's something for everyone; the Rugby Village is always a hive of activity, the fancy dress costumes become more daring every year."

The 50,000 capacity 7he Sevens Stadium in Dubai will host next month's Dubai Rugby Sevens World Series event