September 30 - Tickets have gone on sale today for the Emirates Dubai Rugby Sevens, the second of nine rounds on the International Rugby Board (IRB) HSBC Sevens World Series 2013-2014.
Organisers are encouraging fans to snap up tickets in advance to avoid disappointment and queues, as well as to save money for the event taking place in the United Arab Emirate city on November 29 and 30.
More than100,000 spectators are expected to flock to the 50,000 7he Sevens Stadium over the two days.
This year will see the introduction of a designated family entrance and mobile childcare company, Creche Out will provide top class crèche facilities for toddlers and children up to eight-years-old.
There are 2,000 seats set aside in the Air BP stand for parents and their children, and entertainment at this year's event will include HSBC World of Sport, face painting and bouncy castles.
"We are very proud of our reputation as a great event for families – with a designated family entrance, 2000 seats set aside in the Air BP family stand, improved crèche facilities and entertainment for children throughout the day," said Gary Chapman, President of group services and data at the Emirates Group.
"Interest in the Emirates Dubai Rugby Sevens just grows and grows, and every year it becomes more popular, not just in Dubai, but with visitors from all over the world.
"It is a great showcase for Dubai, a fantastic sporting occasion with the world's top players on show, and it's always a wonderful atmosphere.
"There's something for everyone; the Rugby Village is always a hive of activity, the fancy dress costumes become more daring every year."
Airline firm Emirates has been the title sponsor of the Dubai Sevens event since 1987 and the tournament has been part of the Rugby Sevens World Series since 1999.
Samoa won the 2012 Dubai title following a 26-15 victory over Rugby World Cup Sevens champions and HSBC Sevens World Series winners New Zealand, whose women also won in 7he Sevens stadium.
In 2009, Dubai hosted the Rugby World Cup Sevens for the first time, which saw Wales claim the men's crown while Australia took the women's title.
Tickets for this year's World Series tournament start from Dhs250 (£42/$68/€50) for a single day when booked in advance or Dhs300 (£50/$81/$60) on the day, while two-day season tickets start from Dhs400 (£67/$108/€80) when booked in advance or Dhs500 (£84/$136/€100) on the day.
"This is something we did last year and it proved both popular and successful," said Donal Kilalea, the tournament's commercial and operations director.
"Buying tickets before the event speeds up the flow of people through the gates and minimises the queues that can sometimes build up at an event which attracts such huge numbers."
Children under the age of 12 can gain free admittance if they are accompanied by an adult.
The first round of the HSBC Sevens World Series 2013/14 season kicks off in the Gold Coast, Australia on October 12 and 13.
For more information on ticketing click here.
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