By Gary Anderson

August 27 - The Big Hit campaign has erected "pop-up" squash courts in shopping centres around the countryThe Big Hit squash tour run by England Squash and Racketball (ESR), aimed at introducing people to the sport by erecting temporary "pop-up" courts across the country, is proving to be a popular campaign with the public, according to organisers.

The Big Hit, which has already visited shopping centres in Manchester, Sheffield, London, Birmingham and Hull since being launched in January this year, aims to reach 10 cities across England by the end of the year.

Organisers of the initiative have said the temporary courts erected in empty retail spaces have proven a big hit with members of the public, who are offered a free trial of the sport and vouchers for free sessions at nearby clubs and leisure centres.

"This is the perfect way to utilise empty retail space around the country," said ESR head of development Steve Amos.

"We are able to reach out to the public in a completely different way and give them the opportunity to try squash.

"Not only are we raising the profile of our sport but also introducing people to their nearest courts and Big Hit sessions.

"Pop Up squash is part of the wider Big Hit campaign that works with public facilities and clubs to help increase participation...it is a concept that could easily be replicated across the world and is an initiative that England Squash and Racketball are extremely proud of and would encourage other federations to try."

The first pop-up court went to Sheffield where it was featured in a piece by the BBC, which, according to ESR chief executive officer Nick Rider, contributed to the campaign's initial success.

"We were inundated from shopping centres across the country after our first pop up squash shop was shown on BBC TV," he said.

"The coverage led to the opportunity to have a month-long shop at Westfield Stratford, Europe's largest shopping centre next to the Olympic Stadium in London."

A "pop-up" squash court was open to the public for a month at Europe's biggest shopping centre at Westfield Stratford in LondonA pop-up squash court was open to the public for a month at Europe's biggest shopping centre at Westfield Stratford in London































The campaign, which is predominantly aimed at 18 to 35 year olds, has received the backing of some of England's top squash players, including 2009 European junior champion Sarah-Jane Perry and world number two Laura Massaro.

"I think it's a great idea," Massaro said.

"Squash is the perfect sport to put in the 'shop window' and because we play on courts not much bigger than a shop, the experience for shoppers to pick up a racket and have a go, gives them a real feel for how much fun the game can be.

"Making good use of unused retail space to get people playing squash is another example of how squash is willing to innovate and attract new people to this fun and exciting sport.

"I can't wait to try out the courts for myself."

World number two Laura Massaro has backed the Big Hit campaignWorld number two Laura Massaro has backed the Big Hit campaign





























ESR hopes the campaign will also raise the profile and awareness of squash as the decision to include it, wrestling or baseball-softball on the Olympic programme for the 2020 Games will be made in a matter of days at the International Olympic Committee (IOC) Session in Buenos Aires on September 8.

"England have hit upon a new and innovative way to get people into squash, which hopefully will further increase participation in the sport as well as inspire people to lead a healthy and active lifestyle," said Andrew Shelley, chief executive of the World Squash Federation (WSF).

"With less than two weeks to go until the IOC vote, this is yet another example of how the squash community is looking to innovate and engage new participants as well as hopefully create a new generation of squash stars."

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