Claiming to be the first initiative of its kind, the scheme aims to use the hosting of the Games to enhance selected scientific projects by Trentino 2013 that focus on innovation and research in the local area and also fund entertainment initiatives dedicated to students taking part in the 26th Winter Universiade, which is due to take place between December 11 and 21.

Once a supporter makes a contribution, they will be able to find their online "territory" amongst many others within the logo of the Universiade, in a mechanism which allows different levels of visibility depending on the size of the contribution as well as the profile of the supporter, be they an individual or corporate body.

The higher the donation, the greater will be the area of the territory, which can be accessed and updated on the official website.


Once online, the prospective contributor can choose from a range of six projects to support and they can create an online profile, follow the progress of their selected project and avail of perks such as exclusive Trentino 2013 content and holiday packages to the northern Italian region.