July 25 - British Skeleton has agreed a new partnership with nutrition supplement specialists BioCare which sees the provision of value-in-kind and cash support to the British squad as they prepare for Sochi 2014.
The British-based company is an Official Performance Nutrition Supplier and under the agreement it will provide products that have been professionally tested under the "Informed Sport" quality mark.
The range of products are designed to maintain the health of the athletes to minimise fatigue and illness as the build up to Sochi 2014, which is due totake place from February 7 until 23 next year, continues.
"On behalf of our athletes I'd like to thank BioCare for this support at such a crucial time in our preparation for Sochi 2014," said David Henwood, commercial director for British Skeleton, which is based at the Sports Training Village at the University of Bath.
"We are a sport of fine margins and this partnership with just under 200 days to go till the Games begin, will significantly help the programme and bring us a step closer to achieving success."
British Skeleton currently receives £3.4 million ($5.2 million/€3.9 million) National Lottery funding from UK Sport to support its Olympic programme over the four years to Sochi 201.
The current Olympic World Class Programme squad training for the 2014 Games includes Donna Creighton, Laura Deas, 2012 Intercontinental champion Rose McGrandle, Olympic silver medallist and reigning world champion Shelley Rudman and current junior world champion Lizzy Yarnold in the women's team.
The men's squad includes 2008 junior world champion David Swift, Ed Smith, Dominic Parsons and Kristan Bromley who in 2008 won the triple crown of World Championship, World Cup Series Championship and European Championship.
At Vancouver 2010, Amy Williams became the first Briton to win an individual gold medal at the Winter Olympics since figure skater Robin Cousins won gold in Lake Placid in 1980, following her bob skeleton gold, while Shelley Rudman claimed silver at Turin 2006.
Alex Coomber's bronze at Salt Lake City in 2002 means that skeleton has been TeamGB's most successful winter Olympic sport over the past three Winter Olympic Games.
"We are delighted to partner with British Skeleton and its athletes as they prepare for this all-important season," said head of marketing at BioCare, Lauren O'Brien, about the new agreement.
"We have over 25 years experience of formulating and delivering advanced, leading edge products - made for professionals, by professionals.
"We use only premium quality ingredients to produce the most advanced formulations with maximum bio-availability and in the type of presentation that meets the need of the user.
"We are really looking forward to working with, and supporting, the British Skeleton team with their nutritional needs as they train and prepare for the upcoming Olympics."
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May 2013: Triple Olympian named as British Skeleton President with champion as vice-president
February 2013: Olympic skeleton champion Williams named as Sochi 2014 Team GB ambassador
February 2013: Rudman makes history as Britain's first female skeleton world champion