By Gary Anderson

June 28 - EHF BallThe marketing arm of the European Handball Federation (EHF), EHF Marketing Gmbh, has agreed a new long-term deal with sports right company, MP & Silva, to market the media rights of Europe's top club competitions.

The sale of media rights for the EHF's club competitions has previously been handled in-house by EHF Marketing.

The new seven-year contract will see MP & Silva oversee the sale of media rights on all platforms for the VELUX EHF Champions League, women's EHF Champions League and men's EHF Cup, as well as the finals of other club competitions, including the women's EHF Cup, women's Cup Winners' Cup and men's and women's Challenge Cup.

Worldwide streaming rights for betting companies is also included in the deal. 

"I am convinced that MP & Silva is the strongest and best connected media partner for our competitions going forward," said Peter Vargo, mnaging director of EHF Marketing GmbH.

"The rapid growth and development of the EHF's club competitions, and the
VELUX EHF Champions League in particular, has made this deal possible.

"I am looking forward to working with MP & Silva to further develop our global TV audience and break into new markets."

European Handball marketing dealAndrea Radrizzani (left), chief executive of MP & Silva and Peter Vargo (right), managing director of EHF Marketing at the headquarters of the European Handball Federation in Vienna

MP & Silva already handle the distribution of media rights for the VELUX EHF Champions League and the Women's EHF Champions League in territories including the Middle East, France, United States and Canada.

The company, whose headquarters are in London and Singapore, handles the international rights of a range of sports including football, tennis, baseball, volleyball and boxing while also providing rights coverage to the Asian Games.

"In the last couple of years we have developed a strong relationship with EHF Marketing GmbH and I am extremely pleased to expand our partnership to a worldwide basis until 2020," said Andrea Radrizzani, the chief executive of MP & Silva.

"Handball is a very important sport for key European and Middle Eastern broadcasters and MP & Silva will play a strategic role in extending the footprint of handball in new markets with new broadcasters."

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