He replaces Terence O'Rorke, another Briton, who has left WADA after two years in the role.

Nichols, 29, joins from Influence Associates, a London-based company who work mainly in motor sport, where he was head of sports PR.

Prior to that, he worked as a senior press officer with Lotus Renault GP and as communications officer for Promoseven Sports, where he was involved in a wide portfolio of events in the Middle East and Asia, including the Barclays Dubai Tennis Championships and the 2010 Asian Games in Guangzhou.

A graduate of De Montfort University, where he got a degree in media, Nichols has also worked briefly a sports sub-editor for The Times and The Sunday Times. 

Nichols could soon be working under Sir Craig Reedie, the former chairman of the British Olympic Association and now vice-president of the International Olympic Committee, who is the favourite to replace John Fahey as the President of WADA at the elections in November. 

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