The event, the highlight of the World Triathlon Series, will be staged in Hyde Park on the same course as last year's Olympics, when Britain's Alistair Brownlee and Switzerland's Nicola Spirig won the gold medals.

This year marks the fourth time the World Triathlon Series has staged an event in London but the first time hosting the Grand Final, with races due to take place between September 11 and 15.

"We are very pleased to announce our support of the PruHealth World Triathlon Grand Final London,2 said Gary Collins, head of EMEA Sales, Wholesale for Threadneedle, named after Threadneedle Street in the City of London, home to the Bank of England since 1734 and the original site of the London Stock Exchange.

"Triathlon is an exciting sport, rapidly growing in popularity around the world.

"The Grand Final will welcome around 8,500 athletes from more than 50 countries and gives all athletes the opportunity to compete at the 2012 Olympic triathlon venue.

"We plan to take Threadneedle's 'Out-think, out-perform' investment philosophy to heart, and will be inviting our employees and clients to take part in this exciting event.

"We're also looking forward to extending our support to sports-related community organisations via the Threadneedle Foundation."

More than 160 countries are expected to broadcast the Grand Final. 


"We are delighted to have Threadneedle join as a partner for the Grand Final and are looking forward to working with Threadneedle, their employees and clients to bring our exciting race series back to London,"said International Triathlon Union President Marisol Casado.

The deal was brokered by Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the Lagardere Unlimited Group.

"Triathlon is an increasingly popular sport for professional, driven audiences and it is very exciting to partner with Threadneedle to deliver a stakeholder engagement programme that will support participation in the event, as well as community projects through the excellent work of the Threadneedle Foundation," said Tim Stemp, chief commercial officer of the ITU World Triathlon Series.

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