May 12 - The International Association of Athletics Federations (IAAF) Diamond League, which is seeking a title sponsor following the ending of Samsung's connection with the event, may look to a Qatari business to fill the gap.
Asked if a Qatari business might take up the role, which has been filled by Samsung since 2010, Dahlan al Hamad, President of the Qatar Athletics Federation (QAF) and IAAF vice-president, did not rule it out.
"I will be more than happy to see a Qatari companies host it because I will be more proud," he said.
The IAAF Diamond League is currently negotiating to find a new title sponsor, but al Hamad has backed up the statement made by Lamine Diack, President of the IAAF, that finding a replacement, while being desirable, is not critical.
"Samsung is a good sponsor for the IAAF, but let us understand that when we have started the Diamond League it was the IAAF Diamond League, it is not the Samsung Diamond League," al Hamad said.
"It was created by the IAAF. Samsung came to sponsor the Diamond League, which was good. They have changed their mind, for some reason, okay, so the IAAF is coming back.
"So there is no harm, the meet is going to go on because I don't think the reason the IAAF has decided to have this Diamond League is to work with sponsors to keep it.
"This is part of our development programme so it has to stay, always.
"And this has been the message that President Diack is trying to give, that this Diamond League is part of the development of the IAAF and it has to stay going."
Meanwhile the Doha-based TV broadcasters, Al Jazeera, appear ready to pursue a closer connection with the Diamond League.
Recently the Al Jazeera subsidiary BeInSports has taken up the rights to broadcast the Diamond League in France and there the parent company may well be interested in seeking the contract to broadcast in the Middle East when the next contract comes up in 2015.
That contract is currently held by Abu Dhabi Media.
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May 2013: Diamond League sponsor "not life or death" says IAAF President Diack
April 2013: IAAF confident in search for new Diamond League sponsor after Samsung pull out
January 2012: Samsung extends sponsorship of Diamond League for 2012
June 2010: Samsung to sponsor IAAF Diamond League