"We have to build on the momentum generated last summer and although a Paralympic Games is a different size and scale altogether from a World Championships, it is vital that organisers in Montreal build on the success of London and do not take a step back," Sir Philip (pictured top) explained. 

"By success I mean organising a fantastic competition for athletes, lots of promotion and marketing in advance resulting in the venue being full each day and widespread media coverage in Canada and around the world."

Large attendances and a passionate atmosphere at the Aquatics Centre on the Olympic Park throughout the Games matched similarly spectacular performances in the pool from the likes of Australian Jacqueline Freney, who won eight gold medals at London 2012 - an Australian record - and Brazilian Daniel Dias, who won six gold medals, each in world record time.

Daniel Dias secured six gold medals, all in world record time, at London 2012

"Many of the athletes are household names in their respective countries after London," Sir Philip added. 

"It is important that the media has the opportunity to tell their story in between Paralympic Games, and the easiest way to achieve this is through global television coverage of the World Championships.

"The 2010 World Championships in Eindhoven, the Netherlands, were tremendous and if event organisers in Canada can replicate the enthusiasm we benefited from three years ago then Montreal will be a stunning success."

The 2013 IPC World Swimming Championships are due to take place at the Parc Jean Drapeau Aquatic Complex, where 650 of the world's elite swimmers from 60 nations will battle it out for world titles, on August 12 until 18.

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