Over the course of the Games labelled by the International Paralympic Committee (IPC) as the first "digital Games", the BPA claimed that their website traffic soared by 570 per cent, and their social media following rise by over 2,700 per cent

They are figures which they hope to build on further through this new deal.

"I'd like to welcome the Purple Agency on board with the BPA." said BPA chief executive, Tim Hollingsworth

"London showed the power of the Paralympic Games to engage and inspire a large audience, and our digital strategy is a vital part of enabling us to do this going forward and to continue to maximise the profile of Paralympic sport."

The BPA are hoping to capitalise on their already strong social-media presence, much of which were acquired over the course of London 2012

Steve Shaw, managing director of the Purple Agency, said: "We are very excited about working with the BPA to deliver our shared ambitions for the brand."

"As an agency team we've been totally committed to winning this account, and we are all extremely proud, to have been selected - against some tough competition - to work with such an inspirational organisation as the BPA.

"It's a fantastic achievement for all of us at the Purple Agency and we are very excited about working with the BPA to deliver our shared ambitions for the brand over the next four years running up to Rio 2016."

The Purple Agency, who have worked with clients such as UK Sport and UK Anti-Doping, will begin the BPA partnership with the redevelopment of the Deloitte Parasport website, which serves as a directory for disability sport and is run by the BPA in collaboration with professional services firm Deloitte.

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