By Duncan Mackay

Sochi 2014_stamp_with_QR_code_September_18_2012September 26 - Sochi 2014 has marked the 500 days countdown to the start of the Winter Olympics by releasing an nnovative stamp which includes a QR-code.

The stamp, a first in the history of the Olympic Movement, has been released in partnership with The Federal State Unitary Enterprise Publishing and Trading Centre "Marka", the Russian Post Office and supported by worldwide Olympic partner Samsung.

The stamp features the official logo of the XXII Olympic Winter Games in Sochi and a matrix code linking the user to the Sochi 2014 website, which is accessible by anybody with a mobile device via the QR (quick response) code, a two-dimensional barcode with encrypted information that can be quickly identified with a camera on a mobile phone.

The stamp, which has a face value of 25 rubles and measures 37x37 mm in size, has been issued in a sheet of nine stamps and will have a total circulation of 540,000 copies on 60,000 sheets.

The Sochi 2014 Philatelic Programme began in 2011, with the launch of a stamp called "Sochi - the host city for the XXII Olympic Winter Games of 2014".

"We have taken a step into the future with the launch of Sochi 2014 stamp with QR code incorporated, which is the first of its kind both in the history of Russia and the Olympic Movement," said Dmitry Chernyshenko, the President and chief executive of Sochi 2014. 

"The new stamp will really add some sparkle to the Sochi 2014 Philatelic Programme and build on a range of distinctive and innovative Sochi 2014 souvenirs, such as 3D credit cards, coins and the Games mascots."

To order the stamp click here.

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