Paris 2024 could revive the Olympic brand

Paris 2024 could revive the Olympic brand

Terrence Burns, who served as Senior Vice President of Marketing for Meridian Management, the exclusive and partially owned marketing agency for the IOC from 1996 to 2004, stated that Paris 2024 could mark the start of a new era for the Olympic Games after the challenges faced by  Tokyo 2020 and Sochi 2014 over Covid-19 and doping issues, respectively.







Macron wants Paris 2024 to be flawless

Macron wants Paris 2024 to be flawless

French President Emmanuel Macron visited the National Institute for Sport and Performance (INSEP) on Tuesday and declared that success at the Olympic Games was "within our reach", expressing confidence despite the "massive" challenges of security and transport.



Paris 2024: key concerns with six months to go

Paris 2024: key concerns with six months to go

Political bickering, persistent grumbling about ticket prices and disruption to daily life are souring the mood ahead of Paris 2024. Several recent announcements have led to a surge in negative publicity for the sporting mega-event, which will kick off in six months and attract a television audience of billions.