The website has been rolled out as part of an agreement signed last year between the FISI and Infront, which aims to enhance the impact of the FISI brand on both a national and international level.

Developed by Infront's dedicated digital media experts, the online platform provides a key reference point for fans to source information, view winter sport action and directly interact with athletes.

"A high impact digital presence is a key element towards enhancing the perception of the FISI brand and supporting the Federation to more effectively connect to its ever growing fan base," said Bruno Marty, Infront's executive director of winter sports.

"Thanks to our comprehensive partnership, we can help develop the Federation's brand positioning across the board, generating immediate results by having a positive impact on sponsorship marketing and audience appeal.

"We look forward to continuing this successful path with FISI leading up to the 2018 Winter Olympic Games."

The website's multimedia section has been significantly enriched, integrating the social media channels of the Federation as well as its most famous stars through a social map function.

Priority has been given to FISI TV which, through the official YouTube channel, guarantees fans direct access to the sports action.

Interviews, special features and clips provide a video material package, accessible through both the website and YouTube.

Bruno Marty, Infront Sports & Media's executive director of winter sports, is looking forward to working alongside the FISI in the build-up to the 2018 Winter Olympic and Paralympic Games in Pyeongchang ©Getty Images



Each of the 14 winter sport disciplines featured is presented via the main navigation with content including news, photo galleries, athlete profiles and race calendars.

The hall of fame area provides the history of more than a century of achievements and results in the Olympics and World Championships as well as current points, standings and race calendars, while the athletes section offers direct interaction with stars through social media networks.

A special section has been created for skiing locations, providing a range of information on favourite ski destinations with facts on accommodation, weather, shopping, snow conditions, cuisine, courses and much more.

Other themes featured include race safety, schools of excellence, ski colleges and information on membership bodies.

You can access the website by clicking here.

Contact the writer of this story at [email protected]