The extended partnership agreement with Perform is the largest live media rights and production venture in the history of the WTA and in women's sports.

It will see the production of all 2,000 main draw singles match within the 10-year time period, which runs from 2017-2026.

The semi-final and finals of all finals matches will also be produced under the new deal.

Also, WTA Media will increase its production of news content by 40 per cent, and will deliver additional magazine shows and significant off-court content to support the WTA's mobile, digital and social media strategy.

"This is a game changing and historic moment for our fans and for women's sport," said Stacey Allaster, chairman and chief exeutive of the WTA.

"Our new broadcast strategy to produce all 2000 main draw singles matches in partnership with Perform will deliver exponential global exposure for our players, tournaments and partners."

"The remarkable growth by Perform in less than 10 years, as well as the company's ambitious direction, provides a perfect framework for our invaluable partnership.

The new agreement will see the production of all main draw singles matches across the 10 years ©Getty Images



Perform's joint chief executive Simon Denyer added: "We are extremely excited by a shared vision of delivering the quality and quantity content our fans deserve.

"Perform's unprecedented investment in the WTA signals a new era - not only for women's tennis but also for women's professional sports the world around."

"We are thrilled to expand on our highly successful partnership with the WTA.

"We are strong believers in the exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA members and partners.

"This deal also delivers maximum exposure to the WTA's global fans on multiple platforms.

"This is a groundbreaking and innovative partnership and is a major first step in a significant 10-year growth plan for Perform."

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