Since 2010, Mercedes-Benz has been a patron of the PGA and under the terms of the new agreement it will become "Official Patron" and the "Official Vehicle" of The PGA of America, the PGA Championship and the Senior PGA Championship.

"We are delighted that Mercedes-Benz has once again recognised the great value of aligning with the PGA Professional and the game of golf by extending its relationship with the PGA of America and our high-profile spectator Championships," said Pete Bevacqua, chief executive of the PGA of America.

The German company has an extensive range of partnerships with a number of golf tournaments around the world which includes being an international partner of the US Masters and a partner of the Open Championship.

The new agreement with the PGA of America will also see Mercedes secure the US rights to title itself "Official Patron" of the 2014 Ryder Cup, taking place at Gleneagles in Scotland, and global rights, except in Europe, for the 2016 Ryder Cup in Hazeltine, Minnesota.


"The partnership with the PGA of America fits perfectly to our global golf strategy - the best or nothing," said Lueder Fromm, head of global marketing communications for Mercedes-Benz Cars.

"We are proud to be the official patron of such esteemed tournaments and looking forward to a fantastic week at the 2013 PGA Championship in Rochester."

Mercedes-Benz is planning to deliver a number of promotional events during the PGA Championship which is due to underway on Thursday (August 8) and is the last major of the year on the men's tour.

Northern Irishman Rory McIllroy will be hoping to put a so far, frustrating season behind him by holding on to the title he won by eight shots at Kiawah Island 12 months ago.

Contact the writer of this story at [email protected]