Powell (pictured below), who is doubling up as coach of the first British women's side to take part in the Olympics, said the event will help put the female version of the game on the map and narrow the gap with other countries, such as Germany and the United States, where it is far more popular.

"I travel round the world and meet people from different [football] associations," she said.

"They put their success down to having the complete and total backing of the association from the start.

"They have invested heavily in their game because they believed in the product.

"They believed they were good enough to win things but recognised that they would have to invest in it and initially lose some money.

"We struggle with that sometimes – it is [about] trying to convince decisionmakers that we have a really good product and we need to invest more money; but money is not readily available so we need more resources."


Powell continued: "If we want to compete with Germany, we need to look at what they have achieved.

"At the moment, we are not close; if we want to win things we need to bridge that gap."

Women's football made its Olympic debut in 1996 but no British team has ever taken part.

The draw for the men's and women's events at London 2012 takes place today at Wembley and Powell is happy just to be taking part.

"The fact we are in this Olympics, on home ground, is fantastic," she told Reuters.

"What happens after that, we will have to wait and see.

"But it will be a great opportunity for us to showcase the sport and raise the profile.

"I just want to make sure the players understand that and embrace it.

"We want everyone to be aware women's football does exist and is part of a great event.

"Hopefully that will help in what we are trying to do in the future."

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