By Emily Goddard

CNN International will increase its coverage of equestrian sport over the next three years ©CNN InternationalCNN International has revealed plans to significantly increase its coverage of equestrian sport over the next three years.

The global broadcaster will air CNN Equestrian, a 30-minute programme screened four times a year, on CNN International across Europe, the Middle East and Africa, while bi-weekly equestrian coverage on CNN's World Sport programme, will also be broadcast across Europe, the Middle East, Africa, Asia Pacific, as well as on CNN en Espanol LATAM and CNN en Espanol Mexico.

CNN has revealed British-born television personality and international fashion model Jodie Kidd as the host and presenter for CNN Equestrian, alongside well-known CNN reporter Christina Macfarlane.

Kidd, herself a talented rider and described her new role as "a dream job", will also report for the broadcaster from the Normandy 2014 International Equestrian Federation (FEI) World Equestrian Games later this month and at the Furusiyya FEI Nations Cup Jumping Final in the Spanish city of Barcelona in October.

Meanwhile, CNN will substantially increase coverage of equestrian sport on its digital platforms, with both video and feature-based written content on the sport featuring as a dedicated sub-section on CNN.com, CNN Arabic and the CNN mobile platforms.

Jodie Kidd has been signed up as host and presenter for CNN Equestrian ©FEIJodie Kidd has been signed up as host and presenter for CNN Equestrian ©FEI


Princess Haya Bint Al Hussein, President of the FEI, welcomed the move, which comes less than a week after the news that she will not stand for a third term in the most powerful position in world equestrian sport when her time in office expires in December.

"This commitment from CNN is a major development and will increase the fan base for our sport enormously by getting equestrian out to massive new audiences," she said.

"FEI flagship events such as the Alltech FEI World Equestrian Games in Normandy, the annual team finale at the Furusiyya FEI Nations Cup Jumping Final in Barcelona, and next year's Longines FEI World Cup Jumping Final in Las Vegas will now be beamed into the homes of millions of new fans, as well as giving our traditional followers additional viewing options for watching their favourite sport.

"This puts our global sport right where it deserves to be, up there with the big guns of Olympic summer sports.

"I couldn't be more excited."

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