Last week, the American had his record seven Tour de France titles stripped from him and was given a life ban by the United States Anti-Doping Agency (USADA).

Although he maintains his innocence, the 40-year-old will not fight the charges and has accused his detractors of a "witch hunt".

Armstrong, who survived testicular cancer, set up the Lance Armstrong Foundation, of which Livestrong is a brand, to help others affected by the disease.

It is known for its iconic yellow bracelets and has raised hundreds of millions of dollars since being set up.

Despite last week's events, the Foundation has received a significant upsurge in donations.

Lance Armstrong at the finish of the Power of Four Mountain Bike Race on Aspen Mountain in Colorado last week 

Kansas City's 18,500 seater Livestrong Sporting Park is part of a naming rights partnership.

The charity does not pay for naming rights as such – instead, the club donates $7.5 million (£4.7 million/€6 million) from stadium revenues to the charity for the duration of the deal, which runs until 2016.

"The naming rights partnership between our stadium and Livestrong provides an opportunity to spread health and wellness messages that emphasises the spirit of cancer survivorship," said Sporting Kansas City chief executive Robb Heineman.

"Livestrong's focus is the fight against cancer and the support of 28 million people around the world affected by this disease, and we believe strongly in this mission."

Organisations including Nike Inc., Anheuser-Busch and sunglasses maker Oakley have also pledged to continue their support to the Foundation.

Contact the writer of this story at [email protected]


Related stories
August 2012: Exclusive - Armstrong set to be allowed to keep Sydney 2000 Olympic medal despite drug ban
August 2012: Armstrong decision not to fight drugs charges set to spark row between WADA and UCI
August 2012: WADA backs USADA to investigate Armstrong doping case despite McQuaid comments
June 2012: Lance Armstrong team-mates rule themselves out of London 2012
June 2012: Armstrong claims he is victim of a "conspiracy" after USADA bring doping charges against him