By Gary Anderson

October 15 - Action from last season's Euroleague final in London between champions Olympiacos and Real MadridThe International Basketball Federation's (FIBA) agreement with sports media company PERFORM which sees a host of top matches from across FIBA Zones streamed live on new platform LIVEBASKETBALL.TV, continues with the start of the new Turkish Airlines LIVEBASKETBALL.TV Euroleague season which tips off today.

The deal, launched in June of this year, provides basketball fans from around the world a one-stop-shop for live action by bringing together former FIBA Zones and Euroleague.TV platforms while also allowing subscribers to access on-demand game highlights, top play clips and a comprehensive archive of classic games, including from this year's FIBA Zone Championships in Asia and the Americas, as well as the AfroBasket and EuroBasket Championships.

"LIVEBASKETBALL.TV provides a single destination for subscribers to watch their favourite club and international teams," said Frank Leenders, general director of FIBA media and marketing services.

"FIBA is pleased to further develop our relationship to bring the basketball family together and to create a destination for basketball fans worldwide."

The next big live action that subscribers will be able to view comes with the start of the Turkish Airlines Euroleague season and fans will be able to view all 256 games online.

"Uniting forces with FIBA and PERFORM is great news for basketball fans around the globe," said Andrea Bassani., Euroleague Basketball's chief television and new media officer.

"They will now be able to watch their beloved sport almost 24/7 on their computer, smartphone or tablet.

"We are also delighted to be able to take advantage of PERFORM's knowledge and experience in delivering high quality live online sports events to bring European basketball fans all the very best action from the forthcoming season."

LIVEBASKETBALL TV will be streaming live action of the upcoming Turkish Airlines Euroleague seasonLIVEBASKETBALL.TV will be streaming live action of the upcoming Turkish Airlines Euroleague season

























As well as the new Euroleague season and upcoming FIBA major Championships, fans also have access to coverage of a selection of other national leagues from around the world including Argentina, Australia, China, and the Philipines along with the Liga de las Americas and the VTB United League in Eastern Europe.

"Having previously operated separate FIBA and FIBA Zone TV and Euroleague TV platforms, alongside other channels from smaller leagues, the new agreement brings this content together on one portal to become the ultimate destination for global basketball fans," said Simon Denyer, joint chief executive officer at PERFORM.

"We are looking forward to building upon our successful coverage of the summer FIBA and FIBA Zone Championships on LIVEBASKETBALL.TV to provide subscribers with the value and quality that they crave."

Contact the writer of this story at [email protected]