Double Olympic gold medallist Farah to star in Virgin Media advertisement
Sunday, 19 August 2012
August 19 - Virgin Media has scored a Mo-mentous victory by landing Olympic athletics star Mo Farah to front a new ad campaign.
The 5,000 and 10,000 metres champion (pictured top) from London 2012 sports a blond goatee beard – similar to that worn by Virgin boss Sir Richard Branson – in a print and advertising campaign launched across a number of national newspapers.
The Team GB ace joins film and television stars Stephen Fry, David Tennant, Samuel L Jackson and Uma Thurman in appearing in adverts for Virgin Media.
The world's fastest man and triple London gold medallist, Usain Bolt, will also return to television screens to promote Virgin products.
Jeff Dodds, Virgin Media executive director of brand and marketing communications said: "After delivering a stellar performance in the Olympic Games, Mo has found a special place in all of our hearts and is a fully fledged national hero.
"We're absolutely delighted to be working with him.
"Virgin Media is all about delivering brilliant entertainment and nobody has got the nation cheering at their TVs more than Mo over the last couple of weeks.
"Like Mo, we are also obsessed with speed, particularly broadband speed.
"Mo will join our other sponsored athlete, Usain Bolt, in ensuring that we inspire the nation to 'keep up'."
August 2012: Double gold for Farah as London 2012 crowd rises in awe
August 2012: Let's raise a glass to Jess, Mo and Greg on a truly historic night of gold for British athletics