GPS Performance was chosen for its extensive experience in the sports marketing, event management and sponsorship industries, World Archery claimed.  

The business was established in 2000 by Ralph Kreiger and has an excellent reputation in sports for its work with top athletes, events and federations.

Archery joins sports such as skiing, rowing, equestrian, cycling, tennis and golf in the company's portfolio.

World Archery's marketing strategy was previously delivered by in-house television and marketing director Didier Mieville, a long-time employee who left the organisation in October. 

"World Archery is starting a new approach towards sponsorship and we are pleased to work with the team at GPS Performance," said World Archery President Professor Dr Uğur Erdener.

"For World Archery to reach a higher level in marketing and sponsorship we need an external partner.

"GPS Performance brings experience from within the sponsorship world and we are convinced that they are the perfect match for our growing sport."

World Archery is aiming to reach a higher level in marketing and sponsorship ©Getty Images



GPS Performance will immediately begin working with World Archery's current partners, which include official airline Turkish Airlines, official car manufacturer Kia Motors, Swiss watch brand Longines and clothes manufacturer Fila.  

Over the course of the next year, the company will look at expanding World Archery's sponsorship programme.

A key ongoing goal of World Archery is to find a title sponsor for the international Archery World Cup circuit, which enters its 10th year in 2015. 

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