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insidethegames.biz SportAccord magazine shortlisted for the 2013 British Media Awards

insidethegames.biz SportAccord magazine shortlisted for the 2013 British Media Awards

We are delighted to announce that our print product – the insidethegames.biz SportAccord magazine - has been shortlisted for the British Media Awards 2013.

The insidethegames.biz SportAccord magazine – produced annually and specifically for distribution at the SportAccord International Convention – joins some of the best-known names of British media in the Print Product of the Year category.

Other shortlisted entries include GMG Media's Guardian Weekly, Racing Post's Pocket Post, The River Group's Weight Watchers Magazine, Future's Digital Camera and Associated Newspapers Metro.

The 44-page magazine goes through an in-depth and detailed production process, which is carefully and personally managed by managing director, Sarah Bowron. The result is like a paper-based insidethegames.biz – in-depth, authoritative and insightful articles, written by some of Britain's best Olympic journalists, funded by advertising revenue, showcasing sister products of insidethegames.biz, and led editorially by Duncan Mackay – Britain's leading journalist in the global Olympic Movement. It is always produced on the highest quality paper stock to reflect the high quality of the entire portfolio of publisher Dunsar Media's products and publications.

Sarah Bowron, Dunsar Media's managing director, said "We are delighted the insidethegames.biz SportAccord magazine has been shortlisted for the Print Publication category in the British Media Awards. We are the only small independent publisher shortlisted which makes our achievement even more immense. We are extremely proud to be in the company of the heavyweights of British publishing."

The British Media Awards are designed to highlight the best in business across the entire media industry and have quickly become the standard that those leading this sector measure themselves and their peers by.

Winners will be announced on May 2 at a ceremony at the Marriott Grosvenor Square in London.

You can read all the insidethegames.biz printed publications online for free here.

To find out how to be involved in this year's insidethegames.biz SportAccord magazine, which is currently being produced for the Convention in St Petersburg at the end of May, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. .

Notes to editors:

insidethegames.biz is the No.1 Olympics news website in the world, with 5 times the traffic of its nearest competitor (1), and ranked as the 6th most influential Olympics website in the world behind the IOC, Sochi 2014, London 2012, NBC Olympics and NBC Sport (2). Breaking the news as it happens 24/7/365, insidethegames.biz brings you the latest, most up-to-date news and interviews from the worlds of Olympic, Commonwealth and Youth Games. Edited by Duncan Mackay, one of the worlds foremost Olympics and Commonwealth Games journalists, Mackay is a former winner of Sports Journalist of the Year, Sports News Story of the Year and Sports Internet Writer of the Year.

The magazines target audience is International Olympic Committee Members, Commonwealth Games Federations, National Olympic Committees, International and National Paralympic Committees, Organising and Bidding Committees of Olympic, Paralympic, Youth and University Games and their sponsors, International and National Sports Federations, suppliers and sponsors to Mega-Sports Events, the International Press, both broadcast and written, plus sports administrators.

The magazine is published each year on the first day of SportAccord. In 2011, SportAccord was at the beginning of April. In both 2012 and 2013, SportAccord is at the end of May.

(1) Source: Alexa.com the world's leading source of independent website metrics.
(2) Source: Klout.com the world's leading ranking system for website influence.

insidethegames.biz is proven to be No.1

insidethegames is celebrating after enjoying a phenomenal rise in traffic in the lead up to and during London 2012 to clearly establish us as the world’s No.1 independent Olympics and international sports news website.

insidethegames receives up to 4 x more traffic on a daily basis than its nearest Olympic competitor and is ranked among the top 1 % of all websites IN THE WORLD.

insidethegames is now ranked at 83,224 in the world website rankings by Alexa.com, the leading provider of free, global web metrics. Our nearest competing international sports news website is not as popular, with a ranking of 117,477 in the world. Our nearest competing Olympics news website is ranked way behind at 319,826 in the world. This means that insidethegames is clearly the most popular and most well read Olympics news website in the world.

The statistics also show that insidethegames is more popular than all its competitors in all the key markets, including the United States, Russia, Asia, Europe and South America. Browsers from 207 countries and territories visited insidethegames during the course of the London 2012 Olympic Games.

No.3 for Olympic influence across the web insidethegames has retained its position throughout the Games as the 3rd most influential Olympics website in the world behind London 2012 and the International Olympic Committee, according to klout.com which measures influence across the web.

Sarah Bowron, Managing and Commercial Director for insidethegames said: “These figures prove once again that when the world wants to know what is happening in the Olympic Movement they turn to insidethegames. Just like the athletes, the team at insidethegames rose magnificently to the occasion.

“We set out to make insidethegames the ‘destination’ website for the Olympics and we not only served up the most up-to-date news on the issues and stories surrounding the Games but we also provided information on things like how to book accommodation, buy theatre tickets and rent office space. Visitors could even book a taxi through insidethegames.

“But we cannot afford to rest on our laurels. As one Olympics finishes the world looks to the next one which is why we have already started planning for Sochi 2014 and Rio 2016. There is also another ‘home Games’ in 2014 when Glasgow stages the Commonwealth Games.

insidethegames will continue to bring you the best, most up-to-date and incisive coverage of all these events as well as the stories that will shape the future of the Olympic Movement, including the race to be the new President of the IOC and which city will host the Youth Olympic Games in 2018 and the Summer Games in 2020.”

Notes: Figures are based upon one month's traffic ranking at Alexa.com, the leading provider of global web metrics who measure 15 million websites across the world and rank them according to the traffic they receive. Klout measures influence across the web.

For further information on insidethegames, please contact Sarah Bowron, Managing and Commercial Director, insidethegames, on +44 1908 263387 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

insidethegames.biz announces new partnership and competition with Honav UK: My Favourite Pin Story

insidethegames are proud to announce a thrilling new partnership and competition with Honav UK and insidegamescollecting: My Favourite Pin Story.

Set to bring even more excitement in the build up to London 2012, we invite you to upload to insidegamescollecting your favourite memory of Olympics and Paralympics pin trading and collecting.

Fabulous prizes await the winning entries – the first prize alone totals over £790 worth (retail value) of London 2012 pins, some of which are limited edition – all manufactured by Honav.

Each entry will receive a London 2012 Wenlock or Mandeville pin, a London 2012 pictogram pin (some of which are limited edition) and a limited edition pin from the brand new insidethegames puzzle pin. There are stunning 1st, 2nd and 3rd place prizes including limited edition London 2012 pins and limited edition pin sets. Independently judged, only one entry is allowed per person and the closing date is not until 9th October 2012, giving you plenty of time to upload your Favourite Pin Story from either London 2012 or a previous Games.

Entry is quick and simple via an online form on insidegamescollecting. You can access the online entry form here.

Roger Minzhe YIN, Chief Executive, Honav UK Limited, said: “I believe the partnership with insidethegames will open up many opportunities in the Olympic community for Honav UK, and is something we’re really excited about.”

Sarah Bowron, Managing and Commercial Director of Dunsar Media Company Limited, publisher of insidethegames and insidegamescollecting said: “We are delighted to be partnering with Honav UK and can’t wait to read the entries. This really is a very exciting time for us.”

Honav UK are the official exclusive licensee, lapel pin category, for London 2012.

insidethegames is the No.1 Olympic news website in the world.

For further information please contact Sarah Bowron, Managing and Commercial Director, insidethegames, on +44 1908 263387 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

insidethegames.biz announces exciting new partnership with Official London Theatre

insidethegames is proud to announce that we are the official Olympics news website for www.officiallondontheatre.co.uk, the number one website for London theatre, brought to you by the Society of London Theatre.

London is the theatre capital of the world and no visit to London is complete without a trip to Theatreland. Seeing a top show during the Olympics and Paralympics simply completes your London Games experience.

Click here to find our section especially created for www.officiallondontheatre.co.uk on insidethegames, where you can find out about everything that's on the London stage during London 2012, where the shows are playing, book your theatre tickets and get tips on travelling around Theatreland so you arrive in plenty of time for curtain up!

The section includes a video with excerpts from all the shows, a guided tour of how to get around, as well as a downloadable travel tips PDF.  There is also, of course, a news section with the latest from Official London Theatre including ticket deals, interviews and what's hot on stage.

Sarah Bowron, Managing and Commercial Director, Dunsar Media Company Limited said: "We are thrilled with this latest addition to insidethegames. It will add yet another dimension to our websites contributing to our aim of making insidethegames the destination Olympics website in the world. Your one stop shop to the world of the Olympic and Paralympic Games."

Philippa Salvoni, Deputy Head of Media, the Society of London Theatre, said: "Official London Theatre is very proud to be working with insidethegames by adding an Olympic news element to www.officiallondontheatre.co.uk and offering insidethegames users everything they need to know to make their Olympics experience complete with a trip to London theatre."

For further information please contact Sarah Bowron, Managing and Commercial Director, insidethegames, on +44 1908 263387 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

insidethegames.biz launches new sponsors section as it enjoys record traffic

Your favourite, and the world’s leading Olympic news website, insidethegames.biz, has announced a new section – insidethesponsors - devoted to the sponsors of the Olympic and Paralympic Games, without whom the Games wouldn’t exist.

This innovative portal will carry exclusive interviews with the people running the sponsorship for both global and local brands, discover the sponsors, learn why they take out a sponsorship, what they do to activate it and how they make the Games work for them, the Organising Committees, the athletes and the International Olympic and Paralympic Committees.

At a time when insidethegames.biz is experiencing record figures, with just shy of 1.5 million page impressions per month, 200,000 unique users, and a consistent e-alert open-rate of 34%, traffic continues to increase month-on-month, year-on-year as readership increases to consolidate its position as the No.1 Olympic news website in the world.

“The sponsors are a major part of the Olympic and Paralympic Families. That’s why we are proud to create insidethesponsors to add to the growing stable of the ‘inside’ brand,” said Sarah Bowron, Managing and Commercial Director of insidethegames.biz. “We believe we will become the ‘destination’ Olympics and Paralympics website in the world – if you want to know something about the Games – look no further than insidethegames.biz.”

insidethesponsors adds to sections recently launched by insidethegames.biz.

A London 2012 venues section, sponsored by GE, a Worldwide Olympic Partner, has proved extremely popular.

insidegamescollecting is the page devoted to Olympics Collecting and Pin Trading, launched in April this year at The SportAccord Convention, and powered by LondonPins.

insidesportjobs.biz is the jobs and recruitment page, powered by GlobalSportsJobs.

Watch this space for more exciting news on new sections on insidethegames.biz to be launched in the next few weeks.

insidethegames.biz is widely recognised as the No.1 Olympic news website in the world. We cover the business, politics and bid process behind the Olympic and Paralympic Movement.

For further information please contact Sarah Bowron, Managing and Commercial Director, insidethegames.biz, on +44 1908 263387 or This email address is being protected from spambots. You need JavaScript enabled to view it.

New Olympic Venues section sponsored by GE

We are pleased to announce a new section to insidethegames – our new venues section, sponsored by GE, a Worldwide Olympic Partner.



With interactive maps and information and descriptions about all the London 2012 venues, you can see at a glance where everything is taking place, where the venues are in relation to each other and full statistics about each venue.

Created by our web administrator Alex Crawford, from an idea by our editor Duncan Mackay, researched and written by our reporter David Gold, the section is a tribute to the attention to detail insidethegames is known for.

"We are thrilled that Worldwide Olympic Partner GE wanted to form a partnership with us to create this brand new section on insidethegames," said Sarah Bowron, Managing and Commercial Director of insidethegames.

Simon Langford, GE's Communications Director for London 2012 commented "We're proud to partner with insidethegames to help establish a new section to their excellent coverage of the approaching London 2012. GE will have products and solutions in all venues for the Games, and this is a great way of highlighting the advanced energy systems, high tech lighting, uninterruptible power supplies, state of the art healthcare imaging equipment and electric car charging points that we provide to London and host cities around the world".

insidethegames is widely recognised as the No.1 Olympic news website in the world. We cover the business, politics and bid process behind the Olympic and Paralympic Movement.

For further information please contact Sarah Bowron, Managing and Commercial Director, insidethegames, on +44 1908 263387 or sarah.bowron@insidethegames

New Collecting Section

With the Olympic and Paralympic Family descending upon London for the annual SportAccord International Convention 2011, Olympic Games fever is really starting to hot up in anticipation of the next Summer Olympic and Paralympic Games being held in London.

One area of the Olympics often ignored by Olympic and Paralympics news publications is the biggest spectator sport of all – collecting! Millions of people across the world collect pin badges, stamps, die cast vehicles, stickers, coins and general memorabilia. In some Olympic circles, pin badge exchange is more important than business card exchange!

In recognition of this, your favourite and No.1 Olympic news website in the world insidethegames, has launched its very own collecting page: www.insidegamescollecting.biz.

Initially focussing on pin badge collecting for London 2012, we have teamed up with Paul McGill, a London 2012 pin badge expert and enthusiast, to bring you, what we believe is, one of the very best pin badge catalogues for London 2012. As you would expect from insidethegames, meticulous detail, research and quality has gone into creating this brilliant new page.

We have also launched a collecting forum where you can ask questions, talk about collecting, or maybe locate that elusive pin badge that is currently missing from your collection.

As well as our original, limited edition, insidethegames pin badge, we have launched here at SportAccord a new limited edition insidethegames at the SportAccord International Convention 2011 pin badge. The first 25 new genuine subscribers to the insidegamescollecting.biz forum will each be sent one of these limited edition insidethegames at the SportAccord International Convention 2011 pin badges.

For more details please contact Sarah Bowron, commercial director, on +44 1908 263387 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

insidethegames.biz announces partnership with TX Sport Media

TX Logoinsidethegames are thrilled to announce an innovative new partnership with the UK's fastest growing sports production company, TX Sport Media, which will see the two organisations collaborate during London 2012 to produce a series of feature length programmes, focussed on different aspects of the Games from a sports industry point-of-view.

The four special films will cover:
  • Olympic Sponsorship
  • Television & the Games
  • The Olympic Family
  • Bidding Cities & Sports
"We are absolutely delighted to announce this exciting new partnership with insidethegames ahead of London 2012, in what will be an industry first," said TX Sport Media managing director James Poole.

"The four Olympic specials will be a unique showcase for the suppliers, agencies, broadcasters, sponsors, federations and various other stakeholders involved in the staging of the Games.

"It will also give people working within the sports industry a valuable behind-the-scenes perspective on some of the biggest issues currently facing the Olympic Movement, such as the on-going battle between free-to-air and pay TV operators for Olympic broadcast rights; the increased pressure on the IOC and Games organisers to work with morally responsible sponsors; as well as an up-close look at the cities vying to host future Olympic Games and new sports bidding to be accepted into the Olympic sports programme."

"This is a amazing new feature to insidethegames," said Sarah Bowron, managing and commercial director, Dunsar Media Company Limited, publishers of insidethegames.

"This opportunity will open new horizons and bring our readers even more exposure to the workings behind the Olympic Movement and Family."

Notes to editors:

insidethegames is the No.1 Olympics news website in the world. Breaking the news as it happens 24/7/365, insidethegames brings you the latest, most up-to-date news and interviews from the worlds of Olympic, Commonwealth and Youth Games. Edited by Duncan Mackay, one of the world's foremost Olympics and Commonwealth Games journalists, Mackay is a former winner of Sports Journalist of the Year, Sports News Story of the Year and Sports Internet Writer of the Year.

TX Sport Media is the UK's fastest growing sports production company, specialising in live multi-platform content production.