The digital and print campaign, known as "Redefine Limitations", follows Weggemann as she sets her sights on Rio 2016. 

Weggemann's career has been storied with unexpected twists and turns, and 2014 has been no different, as she has been recovering from a severe arm injury throughout most of the year.

Despite suffering a number of setbacks, the United States athlete is said to have continued to "Redefine Limitations" and push forward to overcome seemingly impossible obstacles, something which sponsors Finis hopes others can be inspired to do.

Weggemann has high hopes and expectations for Rio 2016 after winning gold and bronze medals at London 2012.

Mallory Weggemann struck gold at the London 2012 Paralympics ©Getty Images



"Each day, we have the ability to be brave, to be courageous, to rise above and to continue to redefine our limitations," said Weggemann.

"Where I believe bravery steps in, is when we decide that regardless of what our disability may be, we aren't going to let it stop us from living, from aspiring to achieve our goals and from continuing to push ourselves one step further.

"In fact, that is the most courageous act of bravery there is, not allowing circumstance to define us and not allowing fear to hold us back."

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