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London 2012 Paralympic Games
Host city
London
Opening ceremony
29 August 2012
Closing ceremony
9 September 2012
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Fact of the day
Frank Kugler won four Olympics medals in freestyle wrestling, weightlifting and tug of war at St Louis in 1904, making him the only competitor to win a medal in three different sports at the same Games. He claimed a silver medal in the heavyweight category in wrestling, bronze in the two hand lift and all-around dumbbell events in weightlifting and another bronze in the tug of war competition as a member of Southwest Turnverein of Saint Louis No. 2 team. He is recognised as an American by the International Olympic Committee although he was a German national at the time of the Games.
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The World Class Swimming Programme, one of the five aquatic disciplines, within British Swimming is seeking a successful leader to strategically manage the Sports Science and Sports Medicine (SSSM) programme.
Channel 4 London 2012 advert scoops top awards
Saturday, 01 December 2012
December 1 - Meet the Superhumans, the Channel 4 advert for its coverage of the London 2012 Paralympics, is emerging as the most successful marketing campaign of the year by winning a series of awards. The 90 second advert, which was made by its in-house marketing team, 4Creative, dominated the prestigious PromaxUK awards, which recognise the work of the marketing and creative professionals who promote television channels and programmes.
They took gold for Best Direction as well as for Best Sports Promo, Best Editing, Best Launch and Best Long Form.
The ad also did well at the British Arrow Craft Awards, which recognise the best British moving-image adverts.
Channel 4's advert for its London 2012 coverage, Meet the Superhumans, has captured the imagination of the industry
There it won a gold award for direction by Tom Tagholm.
The ad also did well at the British Arrow Craft Awards, which recognise the best British moving-image adverts.
Channel 4's advert for its London 2012 coverage, Meet the Superhumans, has captured the imagination of the industryThere it won a gold award for direction by Tom Tagholm.
It also scooped the gold award for recorded music, awarded to Tagholm and Tim Hardy.
"Harder Than You Think", by hip hop legends Public Enemy, provided the soundtrack to the advert which stars Ellie Simmonds, Jody Cundy, Jonnie Peacock and Oscar Pistorius.
It took 15 days to film and features a bomb blast leaving a British soldier disabled, a car crash and a pregnant mother being told that her baby will be born with a disability.
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July 2012: Channel 4 to launch "Meet the Superhumans" Paralympic marketing campaign
"Harder Than You Think", by hip hop legends Public Enemy, provided the soundtrack to the advert which stars Ellie Simmonds, Jody Cundy, Jonnie Peacock and Oscar Pistorius.
It took 15 days to film and features a bomb blast leaving a British soldier disabled, a car crash and a pregnant mother being told that her baby will be born with a disability.
Contact the writer of this story at This email address is being protected from spambots. You need JavaScript enabled to view it.
Related stories
July 2012: Channel 4 to launch "Meet the Superhumans" Paralympic marketing campaign
BPA performance director Penny Briscoe will be ParalympicsGB Chef de Mission for Sochi 2014 in what will be her sixth Paralympic Games and she will be aiming to ensure that the team win a medal, as Tom Degun reports Read moreBig Read ArchivePoll
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