London 2012

Sainsbury's and Channel 4 win top marketing award for London 2012

By Duncan Mackay

Sainsburys Channel 4 ParalympicsJune 10 - Sainsbury's and Channel 4 triumphed at tonight's 2013 Marketing Society Awards for Excellence at the Hilton Hotel on London's Park Lane, taking home the prestigious Grand Prix for their collaborative London 2012 Paralympics campaign.

Sex charges against two Jordanian Paralympics dropped

By Duncan Mackay

Omar Sami QaradhiJune 3 - Sexual assault charges against two members of Jordan's Paralympic squad while they were preparing for London 2012 in Northern Ireland have been dropped.

Channel 4 makes financial loss following Paralympic Games investment

By Tom Degun

Channel 4 ParalympicsMay 14 - Channel 4 have recorded their first annual loss in four years after the broadcaster injected a large amount of their cash reserves into their high-profile coverage of the London 2012 Paralympic Games.

Channel 4 Paralympic coverage takes BAFTA award for Digital Creativity

By Tom Degun

Channel 4 ParalympicsMay 14 - Channel 4's coverage of the London 2012 Paralympics has earned the British Academy of Film and Television Arts (BAFTA) award for Digital Creativity.

Channel 4 Paralympic coverage beats BBC's Olympic programmes to win Bafta for best sport and live event

By Duncan Mackay

Channel 4 ParalympicsMay 12 - Channel 4's coverage of the Paralympics in London last year tonight won the British Academy of Film and Television Arts (Bafta) award for best sport and live event. 

Giant London 2012 Paralympic symbol set for Stoke Mandeville Hospital

By Duncan Mackay

Agitos London 2012 Stoke MandevilleMarch 24 - Stoke Mandeville Hospital is set to have its position as the birthplace of the Paralympics cemented by having a set of giant Agitos from London 2012 placed outside its entrance.

Gamesmakers launch "Kit Us Out" charity to provide equipment to disadvantaged Paralympians

By James Crook at Heron Tower in London

e0b6696f977818e16c1443854fc33570March 14 - A group of London 2012 Gamesmakers have launched their charity entitled Kit Us Out today here, which aims to provide key equipment to Paralympic athletes from developing nations.

Beckham and Simmonds star in new Sainsbury’s Active Kids advert

By Tom Degun

david-beckham-active-kids-advertFebruary 24 - Football star David Beckham and four-time Paralympic champion Ellie Simmonds will star in a new television advert to promote the Sainsbury's Active Kids scheme, which is the supermarket giant's major London 2012 Paralympic Games legacy project.

Australian Paralympic Committee more marketable following London 2012 says new survey

By Tom Degun

Australia marching in opening ceremony London 2012February 19 - The Australian Paralympic Committee (APC) appear to have become more marketable following London 2012 with new research suggesting that three out of four people in the country believe companies will become more appealing if they sponsor the organisation and the country's top disabled athletes.
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