By Emily Goddard

150713 IPC Strategic Review Press Release PhotoJuly 15 - The International Paralympic Committee (IPC) has appointed pmplegacy to perform an independent strategic review of the London 2012 Paralympics.

To build on the success of last summer's Games – what IPC President Sir Philip Craven declared as "the best Paralympic Games ever" – the consultancy will guide the organisation on the future strategic direction and positioning of the Games to enhance the brand and maximise its commercial attractiveness.

pmplegacy will lead the process, which will include a stakeholder consultation, which is set to get underway at the IPC Athletics World Championships, in Lyon, France on July 19-28 July, and continue through to the IPC General Assembly in Athens, Greece, in November to ensure engagement across the Paralympic family.

An online forum will also be set up for wider industry and public engagement in the review process.

The Strategic Review findings will then be reported to the IPC Governing Board in June 2014 before being made public soon afterwards.

"We are delighted to be working with pmplegacy," said IPC chief executive Xavier Gonzalez (pictured top, centre with pmplegacy officials).

"The team has extensive experience of undertaking major Strategic Reviews and are leaders in their field.

"We look forward to working together to help shape the future direction of the Paralympic Games."

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