Germany launch kit for Sochi 2014

Tuesday, 01 October 2013
By Duncan Mackay

Germany launched the kit its athletes will wear at next year's Winter Olympics and Paralympics in SochiOctober 1 - Germany today launched its kit for the Sochi 2014 Winter Olympics and Paralympics during a special fashion show at Messe Düsseldorf.

The competition kit is to be provided by Adidas while the casual wear will come from Bogner and Sioux.

Adidas are providing more than 50 pieces of kit and equipment, including a beanie hat designed by double biathlon Olympic champion Magdalena Neuner.

Adidas are providing more than 50 pieces of equipment for German athletes competing at Sochi 2014Adidas are providing more than 50 pieces of equipment for German athletes competing at Sochi 2014

Bogner is providing the outfit for the Opening and Closing ceremony, plus the Victory Ceremonies.

It is the 18th consecutive Winter Games that the company has outfitted Germany's team. 

The shoe company Sioux, meanwhile, is partnering with Germany's Olympic team for the 23rd occasion, Winter and Summer.

For Sochi 2014 they have designed a shoe in black, red, and gold, the colours of the German flag. 

Double Olympic gold medallist biathlete Magdalena Neuner (centre) has designed the official beanie hat that German athletes will wear at Sochi 2014Double Olympic gold medallist biathlete Magdalena Neuner (centre) has designed the official beanie hat that German athletes will wear at Sochi 2014

More than 200 athletes are expected to represent Germany at Sochi 2014 and will be aiming to improve on their performance at Vancouver 2010 when they won a total of 30 medals, including 10 ten gold, to finish second overall behind hosts Canada. 

"The proposed equipment is fashionable and functional," said Hans-Peter Krämer, acting President of the German Olympic Sports Confederation (DOSB). 

"I am sure that our athletes will represent Germany feeling excellent."

London 2012 Olympic beach volleyball champions Julius Brink and Jonas Reckermann also attended the event and handed over the flag that had flown at the Athletes' Village as a lucky charm to their colleagues competing at Sochi 2014.

Olympic beach volleyball champions Julius Brink (second from left) and Jonas Reckermann (fourth from right) handed over the flag that had flown at the Athletes' Village in London 2012 as a good luck charm to the Sochi 2014 athletesOlympic beach volleyball champions Julius Brink (second from left) and Jonas Reckermann (fourth from right) handed over the flag that had flown at the Athletes' Village in London 2012 as a good luck charm to the Sochi 2014 athletes

For the first time limited pieces of the kit launched today will be available for the public to buy in sports shops across Germany. 

"The Olympic Games are always a world acclaimed catwalk that set the fashionable trends," said Michael Vesper, Germany's Chef de Mission for Sochi 2014. 

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