Germany launch kit for Sochi 2014
Tuesday, 01 October 2013
October 1 - Germany today launched its kit for the Sochi 2014 Winter Olympics and Paralympics during a special fashion show at Messe Düsseldorf.
The competition kit is to be provided by Adidas while the casual wear will come from Bogner and Sioux.
Adidas are providing more than 50 pieces of kit and equipment, including a beanie hat designed by double biathlon Olympic champion Magdalena Neuner.
Bogner is providing the outfit for the Opening and Closing ceremony, plus the Victory Ceremonies.
It is the 18th consecutive Winter Games that the company has outfitted Germany's team.
The shoe company Sioux, meanwhile, is partnering with Germany's Olympic team for the 23rd occasion, Winter and Summer.
For Sochi 2014 they have designed a shoe in black, red, and gold, the colours of the German flag.
More than 200 athletes are expected to represent Germany at Sochi 2014 and will be aiming to improve on their performance at Vancouver 2010 when they won a total of 30 medals, including 10 ten gold, to finish second overall behind hosts Canada.
"The proposed equipment is fashionable and functional," said Hans-Peter Krämer, acting President of the German Olympic Sports Confederation (DOSB).
"I am sure that our athletes will represent Germany feeling excellent."
London 2012 Olympic beach volleyball champions Julius Brink and Jonas Reckermann also attended the event and handed over the flag that had flown at the Athletes' Village as a lucky charm to their colleagues competing at Sochi 2014.
For the first time limited pieces of the kit launched today will be available for the public to buy in sports shops across Germany.
"The Olympic Games are always a world acclaimed catwalk that set the fashionable trends," said Michael Vesper, Germany's Chef de Mission for Sochi 2014.
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