The London outfitter, which has a long tradition with sport and is the only trader inside the Royal Enclosure at Royal Ascot, will kit British athletes out in more than 1,100 items, including 176 bespoke jackets featuring the team logo on the outside pocket, a Union Flag on the inner pocket and Team GB neck hanger.

"As a British label Oliver Brown's ethos is underpinned by traditional values, with British heritage at the very core of our brand," the firm's owner and creative director Kristian Robson.

"Following the outstanding success of Team GB in the London 2012 Olympic Games, I am absolutely thrilled to be supporting the team at the games in Sochi and very excited to announce our partnership with such an exceptional organisation.

"Team GB's performance in the Games last summer made us all so incredibly proud to be British and it is with great honour that Oliver Brown will be providing the athletes formalwear for the Winter Olympics in Sochi."

The British team have already been measured up for their Olympic formalwear


Robson and a team of fitters have already measured up the athletes and team officials for their Olympic formalwear, which includes a bespoke suit made with 100 per cent British wool, a pure cotton shirt and a custom Team GB suit - all designed and sourced in the United Kingdom.

Male members will also have a bespoke silk tie, as well as cufflinks and socks, with the women receiving a bespoke scarf crafted using a mix of fine cotton and pure silk.

Oliver Brown is using only 100 per cent pure fabrics to deliver designs of unsurpassed fit, quality and comfort for Team GB.

"We are delighted to have Oliver Brown on board as the Official Formalwear Supplier to Team GB for Sochi 2014," Team GB Chef de Mission for Sochi Mike Hay said.

"They have been a joy to work with and we are pleased with the quality and style they will be supplying.

"Oliver Brown represents a modern yet traditional British company and that fits exactly with Team GB's role to prepare for and support the 'Best of British' athletes at the Olympic Games."

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