Rio 2016

Rio 2016 brand director Lula hails success of Games mascots launch

By Mike Rowbottom

The newly unveiled mascots for the Rio 2016 Olympics (left) and Paralympics ©Getty ImagesBeth Lula, brand director at Rio 2016, has hailed the launch of the Olympic and Paralympic mascots a huge success, commenting: "We are very proud of our mascots and very happy that they were welcomed by the public and media in Brazil."

Rio 2016 mascots, inspired by animals and plants of Brazil, launched

By Duncan Mackay

The mascots for Rio 2016 have been inspired by the animals and plants of Brazil ©Rio 2016A bright yellow and cat-like, with a green leaf-haired brother, the mascots for the 2016 Olympics and Paralympics have been launched in Rio de Janeiro today. 

Rio 2016 mascot launch set for next week - as Athens, Beijing and London counterparts visit

By Daniel Etchells

Athens 2004's Athená and Beijing 2008's Fu Niu Lele visited the Vista Chinesa ©Rio 2016 The launch of the Rio 2016 Olympic and Paralympic mascots will be revealed on Monday (November 24) following the visit of their predecessors to Rio de Janeiro., it has been announced.

United States Olympic Committee praises "stunning progress" in Rio 2016 preparations

By Paul Osborne

The United States Olympic Committee has praised the progress being made in preparations for Rio 2016 ©Rio 2016The United States Olympic Committee (USOC) has sung praise for the progress being made ahead of the Rio 2016 Olympic and Paralympic Games following the organisation's biggest site visit yet.

Rio 2016 extends volunteer programme registration deadline

By Emily Goddard

Rio 2016 has extended the deadline for volunteer registrations until December 15 ©Rio 2016Rio 2016 has extended the deadline for volunteer registrations for an additional month until December 15 to give those interested a further chance to get involved with the Olympics and Paralympics.

Rio 2016 mascots set to be unveiled as five predecessors prepare to travel to Brazil to greet it

By Daniel Etchells

The mascots from Moscow 1980, Athens 2004, Beijing 2008 and London 2012 will be flying to Rio de Janeiro ©Rio 2016The identity of Rio 2016's mascots for the Olympic and Paralympic Games is set to be announced in the coming days after it was revealed they will welcome five of their predecessors to Rio de Janeiro on Thursday (November 20).

Former IOC marketing director claims Brazil has failed in branding stakes

By Daniel Etchells at the IMD Business School in Lausanne

Michael Payne was the keynote speaker at the Smart Cities & Sport Summit in Lausanne ©ITGFormer marketing director of the International Olympic Committee (IOC), Michael Payne, claims Brazil has failed to fully exploit the opportunity of hosting the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games within a two-year window and create an effective brand image for the country. 

Broken fridges, out-of-date laptops and discarded phones set to be recycled as Rio 2016 medals

By Duncan Mackay

Brazil Mint Prsident Francisco Franco and Carlos Nuzman, head of Rio 2016, sign the deal for the Government-owned company to produce all the medals for the next Olympics and Paralympics ©CMBMedals for the 2016 Olympics and Paralympics in Rio de Janeiro will be produced by the Brazilian Mint from materials including recycled electronic equipment it was announced today. 

Rio 2016 announce intention to mitigate 3.6 million tonnes of carbon

By Mike Rowbottom

Dow introduced many technological innovations in Sochi and across Russia as a whole in the lead up to this years Winter Games. Now they face a challenge in Rio ©Getty ImagesRio 2016 today announced its estimate of the carbon emissions for which it will have to compensate - 3.6 million tonnes.
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