London 2012

Coe completes sale of company in multi-million pound deal

By Duncan Mackay

Sebastian Coe in front of CSM logoFebruary 1 - International marketing group Chime Communications has officially completed its multi-million pound acquisition of the management consultancy firm of Sebastian Coe, it has been announced. 

Tributes paid to Olympic architect credited for creating London 2012 parklands

By Emily Goddard

John Hopkins 300113January 30 - John Hopkins, the landscape architect who led the creation of the much-celebrated London 2012 Olympic parklands, has died suddenly at the age of 59.

We won’t let Olympic legacy die, promises British Prime Minister and Mayor of London

By Tom Degun

Cameron and JohnsonJanuary 29 - Britain's Prime Minister David Cameron and Mayor of London Boris Johnson have issued a joint letter promising not to let the 2012 Olympic and Paralympic legacy die by avoiding the mistakes made by previous Games host cities.

Kom leads nominations as Indian London 2012 stars awarded civil honours

By Tom Degun

mary-komJanuary 29 - A number of India's London 2012 Olympic and Paralympic athletes have been honoured with the Padma Bhushan, the country's third highest civilian award, including female boxing star Mary Kom (pictured).

London 2012 suppliers eligible to promote Olympic involvement in landmark deal

By Tom Degun

London 2012 logoJanuary 27 - Suppliers involved in helping stage London 2012 will be able to promote their involvement in the Olympics and Paralympics after a landmark deal was reached between the Government, the British Olympic Association (BOA) and the International Olympic Committee (IOC).

Prime Minister backs Join In rallying call to London 2012 Games Makers

By Tom Degun

Join In 1January 25 - Britain's Prime Minister David Cameron has backed independent charity Join In in their quest to get London 2012 Games Makers back involved in sport with figures showing a shortage of volunteers in local sport clubs across the country.

Sport England ploughs further £16.6 million into grassroots clubs as part of London 2012 legacy

By Emily Goddard

inspire markJanuary 24 - Sport England today announced a further £16.6 million ($26.3 million/€19.7 million) investment into 310 projects to hit its London 2012 legacy target of supporting 1,000 local communities one year ahead of schedule.

Olympic Park strikes exclusive deal with Live Nation to promote concerts and festivals

By Duncan Mackay

Olympic Stadium with fireworksJanuary 22 - Live Nation has secured the rights to hold concerts at the Olympic Stadium in London this year, it has been officially confirmed. 

London 2012 will boost sponsorship industry in UK claims Coe following new research

By Tom Degun

Seb Coe CMSJanuary 22 - London 2012 chairman Sebastian Coe has claimed the sports sponsorship industry should see a strong boost this year as a direct result of the Olympics and Paralympic Games following new research conducted by sports marketing agency Fast Track.
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