World's largest McDonald's unveiled at London 2012 Olympic Park with most diverse menu ever
Thursday, 26 July 2012
July 26 - McDonald's has today officially unveiled its biggest ever restaurant here on the Olympic Park which is expected to serve around 50,000 Big Macs, 100,000 portions of fries and 30,000 milkshakes during London 2012.
The 3,000 square-metre restaurant, which will be one of four McDonald's restaurants in the Olympic Park, stretches over two floors, has 1,500 seats and will employ around 500 staff for the Games.
McDonald's used the opening of the flagship restaurant (pictured top) to announce that the Olympic Park restaurants will see the most diverse menu ever with a wide variety of tastes and nutritional values.
For the first time at the Olympic Games, McDonald's is offering Happy Meals, which include the options of a fruit or vegetable and low-fat dairy, as part of an initiative to help improve healthy eating for children.
McDonald's President and chief executive Don Thompson, who opened the restaurant here, explained that customer purchases of fruits and vegetables in Happy Meals have more than quadrupled in markets that make up the majority of the McDonald's business since the Vancouver 2010 Winter Games.
"We're using the scope of our global reach to deliver positive messages in a way that is fun and meaningful, and we're confident we can play an appropriate role in helping address the important subject of children's well-being," said Thompson.
"McDonald's has the unique ability to encourage kids to get into the routine of enjoying foods like fruits and vegetables in a way that's fun for them and convenient for parents."
In an ongoing effort to help make it easier for customers to make informed choices, there is also a new nutrition QR code on packaging that is making its debut at the McDonald's Olympic venue restaurants which will roll out in the majority of McDonald's restaurants by the end of 2013.
"Customers recognise McDonald's as a responsible, trusted brand that stays current with their lifestyles," said McDonald's chief brand officer Kevin Newell.
"This QR code puts the power in their hands to instantly use their mobile phone to get the nutrition facts about our quality food."
March 2012: Coe defends building of world's largest McDonalds on Olympic Park
July 2011: McDonald's announce super-sized plans for London 2012
December 2009: London 2012 promises to showcase best of British food to athletes and spectators
September 2009: Healthy eating cafe fears McDonald's will force it out at London 2012 venue