International Canoe Federation secure two-year promotional deal with Polaritas Ltd

Monday, 30 January 2012
By David Gold

icf 30-01-12January 30 - The International Canoe Federation (ICF) has announced a two-year deal with Polaritas Ltd to work together and promote the sport.

The agreement continues the partnership between canoeing and Polaritas, who have provided starting systems and expertise for ICF competitions as well as Olympic, world and continental championships.

Simon Toulson, the secretary general of the ICF, said that the organisation “is thrilled to undertake this formal agreement with Polaritas.

“They are now an ICF official partner and this shows the commitment they have to our sport.

“Polaritas are a valuable partner for the sport of canoeing and their support for the ICF is much appreciated.”

József Grand, the chief executive of Polaritas, spoke of his organisation’s commitment to the sport.

“We are keen on developing technical solutions which make racing more enjoyable and give equal chances to all competitors and, furthermore, makes the racing fascinating to the spectators,” he said.

“Our aim is to challenge the sport of canoeing and to make it even more interesting.”

Contact the writer of this story at david.gold@insidethegames.biz
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