Coca-Cola to create Olympic Park Pavilion
Friday, 02 December 2011
December 2 - Coca-Cola has announced plans to create an innovative pavilion for the Olympic Park through its Future Flames campaign, which will recognise and reward contributions made by youngsters every day.
The longest continuous sponsor of the Olympics, Coca-Cola has assembled a cast of emerging talents to create a celebration of London 2012.
Pernilla Ohrstedt and Asif Khan (pictured right and left respectively) will be the architectural designers of the pavilion, and the pair have a history of working on a number of innovative projects.
They are currently designing an iconic building to combine architecture and cutting edge sound technology to create what Coca-Cola hope will be a memorable experience.
The building, called "The Coca-Cola Beatbox", will give visitors the opportunity to create their own beat by remixing sounds of Olympic sports, and draws on the inspiration of the 'Move to the Beat' campaign which fused sport and music.
Maxine Chapman, director of showcasing, London 2012 Olympic and Paralympic Project Team, The Coca-Cola Company, said: "With the eyes of over four billion people on London next year, we want to use our long-standing association with the Olympic Movement to shine a spotlight on Britain's brightest stars and inspire young people to pursue their passions.
"Pernilla and Asif impressed us with their creativity, technical skills and vision.
"I'm delighted that we're able to give them such a fantastic opportunity to showcase their talents and passions on the world's stage.
"I have no doubt that every visitor to the park will be inspired by their innovative and groundbreaking design, both during and beyond London 2012."
Ohrstedt and Khan said: "As Londoners we are really excited to be a part of the London 2012 Olympic and Paralympic Games.
"Coca-Cola, a truly iconic brand, has believed in our practice's creativity and vision to represent them at London 2012, taking our unique architecture to a global audience.
"We have sought out some of the most innovative engineers in the UK to work with us to realise our vision – a 'building with a beat'.
"The Coca-Cola Beatbox will be a sensory experience that fuses design, music, sport and architecture.
"It will be something that people have never seen or heard before."
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September 2011: Coca-Cola launch London 2012 campaign led by Mark Ronson
September 2011: Coca-Cola company chooses Jessie J to front London 2012 Olympic campaign
June 2011: Dizzee Rascal and Eliza Doolittle perform at Coca-Cola's "Future Flames" campaign launch
May 2011:·Coca-Cola choose eight US athletes to feature on London 2012 "Eight-Pack"
November 2010: Coca-Cola extend London 2012 sponsorship to Paralympics