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London 2012 Sponsor News
Hollis Award vindicates BT's "adventurous" advertising strategies for London 2012, claims director
By Tom Degun
May 21 - Suzi Williams has declared that being named 2012 Sponsorship Personality of the Year at the prestigious Hollis Awards fully vindicates the risks taken in BT's London 2012 sponsorship programme. Add new comment
Six US Olympic hopefuls sponsored by Chobani
By Tom Degun at the Hilton Anatole in Dallas
May 16 - Chobani, the Official Yogurt Sponsor of the United States Olympic Committee (USOC), have announced the sponsorship of six US Olympic and Paralympic athletes aiming to compete at London 2012.
Hannah England announced as Team GB sun care products ambassador
By Mike Rowbottom
May 13 - Hannah England, Britain's world 1500 metres silver medallist, has been named as ambassador for the official licensed Team GB sun care products in partnership with manufacturers Garnier Ambre Solaire.Subway appointed official World Masters Squash Championships sponsor
By Mike Rowbottom
May 9 - England Squash & Racketball have announced Subway, the "submarine sandwich-makers", as the official sponsor of the 2012 World Squash Masters Championships in Birmingham.
Royal Liberty School race to victory at EDF Energy rowing challenge
By David Gold at Eton Dorney
May 8 - Dozens of schoolchildren from the Host Olympic Boroughs have raced today on the rowing course for the Olympic and Paralympics this summer at Eton Dorney for the final of the EDF Energy community rowing challenge.Sir Chris Hoy helps Lloyds TSB Torchbearers prepare to carry Olympic Flame
By Tom Degun
May 7 - Four-times Olympic cycling champion Sir Chris Hoy has stepped in to help Lloyds TSB Torchbearers prepare to carry the London 2012 Flame.GB Hockey partner up with The Times
By David Gold
May 3 - Great Britain Hockey and The Times have agreed a partnership which sees the newspaper become an official partner of the men's squad this summer.
US Olympic legends launch legal action against worldwide sponsor Samsung
By Duncan Mackay
April 28 - A total of 18 Olympians, including nine-time Olympic gold medallist Mark Spitz, are suing worldwide Olympic sponsor Samsung, claiming that the South Korean company's London 2012 Facebook app uses their names and images without permission.
BMW unveils low emission London 2012 fleet
By David Gold
April 26 - BMW, the official automotive partner for the London 2012 Olympics and Paralympics, has unveiled its fleet of low-emission electric and hybrid cars, motorcycles and bicycles for this summer, which will play a crucial role in delivering what is promised to be the first "truly sustainable Games".More Articles...
- GB volleyball team agree partnership deal with Aetna
- BMW brings revolutionary auto technology to help drive US swimmers
- Ben Ainslie launches British Airways' first Carbon Fund project
- Virtual tour allows fans inside Holland Heineken House before it opens
- "Family-friendly" Procter & Gamble launches global advertising campaign
- Anti-Dow Chemical groups unveil protest wrap at Olympic Park
- Procter & Gamble campaign films put top athletes' mums in spotlight
- London 2012 Olympic Torch put through its paces in testing by BMW
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