September 30 - The International Olympic Committee (IOC) has awarded the broadcast rights for next year's Vancouver Winter Olympics and the London 2012 Games to SportsMax’s parent company, International Media Content Ltd. (IMC) in the Caribbean, it was announced today.

 
IMC is the Caribbean’s first and only 24 hour sports dedicated cable channel, began broadcasting on cable in Jamaica in 2002 and launched its service via satellite in October 2005. 
 
They have acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone, in the following territories: Anguilla, Antigua-Barbuda, Commonwealth of The Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Cooperative Republic of Guyana, Dominica, Grenada, Jamaica, Montserrat, St Kitts and Nevis, St Lucia, St Martin, St Vincent and Grenadines, Surinam, Turks and Caicos Islands, and Trinidad & Tobago.
 
Jacques Rogge, the IOC President, said: "The IOC wants to ensure that as many people as possible around the world are able to enjoy the Olympic Games.

"We are very happy to be partnering with IMC to make this a reality in the Caribbean."
 
Richard Carrión, the chairman of the IOC's Finance Commission, said: "The IOC has agreed a comprehensive package with IMC that will not only ensure broad coverage of the Olympic Games in the Caribbean across all broadcast platforms, but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition.

"We also look forward to working with IMC to making daily highlights of the Vancouver 2010 Winter Olympic Games available in the region.”
 
Patrick Rousseau, the chairman of IMC, said: "It is with great pride that we add these IOC properties to the inventory of Caribbean rights that IMC currently holds.

"The Olympic Games is at the pinnacle of sports properties worldwide and the Summer Games in particular has seen tremendous performances from our Caribbean athletes.

"We are ecstatic about the acquisition of these rights which will allow us to increase the coverage of the Olympic Games utilising a combination of our regional free-to-air broadcast partners in each territory, as well as our SportsMax channel that broadcasts into 22 markets in the region.”