Forman's Fish Island and Maddox Club to create pop-up beach bar during London 2012
Tuesday, 10 July 2012
July 10 - Forman's Fish Island, the closest venue to the Olympic Stadium in Stratford, has announced a new partnership with Maddox Club to create a pop-up beach bar version of the Mayfair nightclub during the London 2012 Olympic Games.
Earlier this year, the high profile restaurant and entertainment venue headed by managing director Lance Forman unveiled its plans for the distinctive Fish Island Riviera hospitality venue for the Olympics and it has now been confirmed that Maddox Club will be involved in helping put the Games-time plans together.
Maddox Private Members Club opened in Mayfair in 2007 after being founded by nightclub owner Fred Moss and the plan is to recreate the glitzy atmosphere of the club at Fish Island Riviera.
The Fish Island Riviera will feature a beach volleyball court, palm trees, cocktails and great food with 250 tonnes of beach volleyball sand and 40 palm trees to be delivered to Forman's this week.
"A sporting event the Olympics may well be, but it's also the world's biggest society and social event," Moss said.
"London has to show that its hospitality can be the best of the best.
"At Maddox Club we've created something very special and we will be bringing that magic to Fish Island Riviera where I know our clientele will want to party during London 2012."
During the Games, Fish Island Riviera will also feature corporate hospitality suites, which are available to hire on an exclusive basis for the 17 days of the London 2012 Olympics.
The venue includes car parking and drop-off facilities as well as its own water taxi stop with clients, including Speedo, having the option of fitting out and branding their space to their exact specification.
"Our partnership with Maddox Club confirms Fish Island as the VIP side of the Olympics," Forman (pictured above) explained.
"We've already hosted 80 per cent of the VIP parties in the run up to the Games and we expect to be hosting athletes celebrating their successes with medals on display, celebrities and media stars throughout the event itself.
"As we are only a three minute walk from the Stadium, with car drop off, pre-booked parking and water transport, this is the Green Room at Games Time.
"If guests want to experience the fun of the Olympics, soak up the atmosphere and watch the fireworks, they can do all this at Fish Island Riviera and don't even need a ticket to the sports."
Maddox Club at Forman's Fish Island Riviera will be open from July 27 until August 12 from 11.30am until 2.00am, while entry will be free for guests of exclusive hire hospitality suites or for an entry fee of £25 ($39/€32) per person.
During London 2012, Forman's will also feature a private exhibition of "In the Rings with Ali" dedicated to boxing legend Muhammad Ali, sporting action screened from the Olympic Park and live jazz performances from The Ronnie Scott's All Star Band.
June 2012: Ronnie Scott's All Stars to play at Forman's Fish Island during London 2012
May 2012: Swimwear giant Speedo sign deal to stay at Forman's Fish Island during London 2012
April 2012: Forman's putting together "Riviera" attraction for London 2012
March 2012: Blumenthal links up with Formans to produce London 2012 menus after ruling out "Olympic onion rings"
February 2012: Forman's Fish Island launch London 2012 hospitality packages