Canada's Olympic broadcast media to melt hearts with return of special Games programmes during London 2012
Monday, 09 July 2012
July 9 - Canada's Olympic Broadcast Media Consortium has announced that is bringing back its highly acclaimed series of broadcast features which tell the stories of the country's athletes and deliver London 2012 news.
Returning series, which first aired during the Vancouver 2010 Olympic Winter Games, include Canadian Performances, Difference Makers, The Experts, Gold Medal Moments, Snapshots, Superbodies and Upclose.
Difference Makers share stories of inspiration and hope through the eyes of Canadian Olympians, who reveal an important person who has made a difference in their lives.
Athletes in this series include Canadian women's soccer team captain Christine Sinclair, who is hoping to lead her team to gold at this summer's Games and Olympic swimmer Brent Hayden.
In Canadian Performances, positive news stories of the day involving Canadian athletes at London 2012 are covered as are outstanding Canadian performances and results.
Women's hockey Olympic gold medallists Tessa Bonhomme and Jennifer Botterill take the ultimate challenge in The Experts (clip below) when they go underwater with Canada's senior synchronized swimming team while the Toronto Blue Jays' Brett Lawrie and J P Arencibia accept a duel from Canadian table tennis stars Xavier Thérien and Max Xia.
Gold Medal Moments will capture an unforgettable image from a Canadian or international gold medal-winning performance each day during London 2012 and Snapshots takes a close look into one aspect of a chosen athlete's life.
Profiled Snapshots athletes include rowing coxswain Brian Price who fought and defeated cancer as a boy and wrestler Carol Huynh, whose family fled war-torn Vietnam for Canada in the 1970s.
Gemini Award-winning Superbodies, gives a rare look at the inner workings of an Olympian's body when they perform their sport through a combination of 3D computer imaging.
The dramatic stories of struggle and sacrifice of some of Canada's Olympic athletes are the subject of Upclose, which includes accounts from aboriginal boxer Mary Spencer, who pulled herself out of hardship to become one of the world's best female boxers and 18-time national cycling champion Clara Hughes, one of Canada's most decorated and lauded athletes.
Rick Chisholm, executive vice-president of broadcasting at Canada's Olympic Broadcast Media Consortium, said: "Storytelling has always been the foundation of our content plan.
"It was an easy decision to bring back these remarkable signature features, now with a new Summer athlete focus.
"Each will undoubtedly strike an emotional chord and provide another rich layer of engagement to help viewers in getting to know these athletes even better."
In addition, the new feature Raising an Olympian pays tribute to the sacrifices and unwavering support from mothers of Canadian Olympic athletes.
Features will air during the Games on multiple consortium platforms, including CTV, RDS, Sportsnet, TSN, V, CTVOlympics.ca and RDSolympiques.ca.