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Pelé unveiled as new P&G ambassador by tennis star Federer

By Tom Degun 

Pele and FedererDecember 13 - Brazilian icon Pelé (pictured left), widely considered the greatest football player ever, has been unveiled as a new ambassador for P&G by no less than Switzerland's Roger Federer (pictured right), arguably the greatest tennis player ever.

Exclusive: Commwealth Games England joins Glasgow 2014 in hunt for sponsors

By Mike Rowbottom

commowealth games englandDecember 9 - Commonwealth Games England (CGE) has secured another major sponsor ahead of the Glasgow 2014 Games.

NH Hoteles extend Davis Cup sponsorship

By Sara Evans 

Spain v Czech Republic final November 16 2012November 19 - The International Tennis Federation (ITF) has announced that NH Hoteles has extended its sponsorship of the Davis Cup to 2015, an additional three years.

IAAF signs Canon as World Athletics Series partner

By Emily Goddard

Fujio Mitarai Chairman and CEO of Canon Inc and Sergey Bubka IAAF Vice President at the Canon Official IAAF Partner signing ceremony in JapanNovember 15 - The International Association of Athletics Federations (IAAF) has named Canon Inc as the Official Partner of the 2013-2016 IAAF World Athletics Series.

Technogym Village opened by former US President

By Tom Degun

Bill ClintonNovember 5 - The brand new Technogym Village has been opened by former United States President Bill Clinton and Italian President Giorgio Napolitano in Cesena, Italy.

Invacare Canada sign four-year partnership with Canadian Paralympic Committee

By Tom Degun

Invacare logoNovember 5 - Invacare Canada, a leading manufacturer of wheelchairs for both everyday use and competitive sports, have signed a four-year partnership with the Canadian Paralympic Committee (CPC) through to the end of the Rio 2016 Paralympic Games.

Nanjing 2014 sign Tencent as Tier One sponsor

By Duncan Mackay

Nanjing 2014_sign_deal_with_TencentOctober 31 - China's largest and most used internet service portal, Tencent, has signed up as the latest Tier One partner of the 2014 Summer Youth Olympic Games in Nanjing, it has been announced. 

Visa adds voice to calls for paperless Olympic ticketing

By David Owen

london 2012_ticket_30-10-12October 30 - Leading Olympic sponsor Visa has added its voice to calls for paperless ticketing.

Rio 2016 launches search for beer and packaged food providers

By Tom Degun

Rio 2016_olympic_park_22-08-11October 24 - Rio 2016 is now searching for two new Official Supporters for the Olympics and Paralympics as it announced the start of the selection process for partners for beer and for packaged food industries.
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