Sponsors

Ernst & Young to sponsor 2014 Gay Games

By Emily Goddard

gay games 2014April 16 - The 2014 Gay Games, taking place in the American cities of Cleveland and Akron, has secured a new Platinum sponsor in the form of Ernst & Young delivering a $100,000 (£65,000/€76,000) boost to the event.

Pelé unveiled as new P&G ambassador by tennis star Federer

By Tom Degun 

Pele and FedererDecember 13 - Brazilian icon Pelé (pictured left), widely considered the greatest football player ever, has been unveiled as a new ambassador for P&G by no less than Switzerland's Roger Federer (pictured right), arguably the greatest tennis player ever.

Exclusive: Commwealth Games England joins Glasgow 2014 in hunt for sponsors

By Mike Rowbottom

commowealth games englandDecember 9 - Commonwealth Games England (CGE) has secured another major sponsor ahead of the Glasgow 2014 Games.

NH Hoteles extend Davis Cup sponsorship

By Sara Evans 

Spain v Czech Republic final November 16 2012November 19 - The International Tennis Federation (ITF) has announced that NH Hoteles has extended its sponsorship of the Davis Cup to 2015, an additional three years.

IAAF signs Canon as World Athletics Series partner

By Emily Goddard

Fujio Mitarai Chairman and CEO of Canon Inc and Sergey Bubka IAAF Vice President at the Canon Official IAAF Partner signing ceremony in JapanNovember 15 - The International Association of Athletics Federations (IAAF) has named Canon Inc as the Official Partner of the 2013-2016 IAAF World Athletics Series.

Olympic sponsorship was recession proof, claims Lloyds Banking Group's Gordon Lott

By Lauren Mattera at the International Sports Event Management Conference in London

Lloyds Banking Group sponsorNovember 8 - Despite the current economic crisis to hit the United Kingdom's banks, Lloyds Banking Group Head of Olympic Marketing and Sponsorship has proclaimed today that their sponsorship of the London 2012 Games has been recession proof.

National Lottery to sponsor SJA British Sports Awards

By Emily Goddard

National-LotteryNovember 9 - The National Lottery has been confirmed as the headline sponsor of this year's Sports Journalists' Association (SJA) British Sports Awards taking place at the Tower of London on December 6.

Technogym Village opened by former US President

By Tom Degun

Bill ClintonNovember 5 - The brand new Technogym Village has been opened by former United States President Bill Clinton and Italian President Giorgio Napolitano in Cesena, Italy.

Invacare Canada sign four-year partnership with Canadian Paralympic Committee

By Tom Degun

Invacare logoNovember 5 - Invacare Canada, a leading manufacturer of wheelchairs for both everyday use and competitive sports, have signed a four-year partnership with the Canadian Paralympic Committee (CPC) through to the end of the Rio 2016 Paralympic Games.
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